Driving Digital Transformation by Making Citizen Developers Heroes – A Guest Commentary in E-Commerce Times
Corporate executives know that if they don’t transform their companies into digital enterprises they are going to be at a significant competitive disadvantage going forward.
Yet, many corporate leaders have been unable to make significant progress transforming their organizations. These executives have found that changing their corporate cultures is a lot harder than adopting the new generation of cloud-based applications and services that make the digital enterprise possible.
No company has done more to advocate for this digital transformation process — so it can sell more of the cloud solutions to power new age businesses — than Salesforce.com. And no company is more at risk if a growing number of organizations fail to pursue their own digital transformation initiatives.
Now Salesforce is shifting its attention dramatically — away from solely selling CXOs on the virtues of leading the digitization process, and toward … Read More »
It can be a full-time job trying to keep up with Salesforce’s latest cloud offerings and messaging. However, it is always worth the effort, because the company’s pronouncements are often early bellwethers of the future direction of the software industry.
This has become particularly true with respect to the company’s evolving efforts to penetrate and gain a prominent position in the artificial intelligence (AI) and Internet of Things (IoT) markets. Salesforce’s most recent moves, in anticipation of its annual Dreamforce conference, also could be a key indicator of the rapidly changing competitive landscape.
Salesforce has been in the vanguard of promoting Software-as-a-Service (SaaS) and, more broadly, the value of the cloud. As it has gained success with its widening array of SaaS/cloud offerings, it also has borrowed a strategy from the traditional software industry playbook: adding a Platform-as-a-Service (PaaS) development layer … Read More »
Everywhere you look, organizations are shifting their software acquisition preferences and policies away from traditional, on-premises legacy applications to a new generation of on-demand, Software as a Service, or SaaS, solutions.
Although I was an early advocate of SaaS for the unprecedented, business advantages it offers, I’m becoming concerned that many leading SaaS vendors and their enterprise customers are taking actions that significantly compromise the fundamental value of SaaS.
As the old adage goes, “the more things change, the more they remain the same.”
In the case of SaaS, a growing number of vendors and customers are demonstrating that they can’t get away from their old software habits and biases.
Click here to read THINKstrategies’ latest perspectives in E-Commerce Times about how the SaaS industry could face a serious backlash if it lets this trend continue.
You can also click here to read our views … Read More »
There’s been a lot written recently about how artificial intelligence, machine learning and automation are going to displace millions of workers. However, these powerful new technologies already have spawned a surge in demand for a new wave of highly skilled consultants to help organizations capitalize on the added business opportunities resulting from the latest innovations.
Although the potential business benefits that can be derived from AI, ML and automation are obvious, attaining these benefits requires highly specialized skills that most organizations currently lack. Salesforce sees the demand for this unique set of consulting skills rising and has launched a new US$50 million SI (system integrator) Trailblazer Fund and SI Trailblazer Alliance Initiative to fill the void.
Click here to read THINKstrategies’ latest perspectives in E-Commerce Times on the industry implications of the new Salesforce campaign and how it could spawn a … Read More »
One of the cornerstones of a successful software business has been to build as big a partner ecosystem as possible. In the world of the cloud, showcasing the partner ecosystem in an online marketplace also has become an imperative.
Salesforce.com has been in the vanguard of this trend. Since its inception in 2005, the AppExchange has grown to include more than 3,000 partner solutions that augment Salesforce’s growing portfolio of cloud services. AppExchange has strengthened significantly Salesforce’s position in the marketplace by cataloging the company’s rapidly expanding ecosystem of independent software vendor and consulting partners.
However, the tremendous success of the AppExchange has made it a bit overwhelming for customers to find and easily implement the right third-party solutions to best meet their needs.
Click here to read THINKstrategies’ latest commentary in E-Commerce Times about how Salesforce’s new AppExchange Partner Program is seeking … Read More »
Even as Salesforce.com aggressively seeks to consolidate its position as the leader of cloud-based front-office applications via a series of acquisitions, it is possible that 2017 could be the year the company uses some of the same purchases to make a strategic move. Salesforce soon may become a major player in the back-office financial management and enterprise resource planning market as well.
Speculation that Salesforce might expand its offerings to address the back-office needs of its corporate customers has been plentiful for a long time. Salesforce’s success in reinventing the nature of front-office applications via the cloud has convinced CFOs that the time has come to adopt Software-as-a-Service (SaaS) solutions to solve their back-office requirements.
Click here to read THINKstrategies’ perspectives in E-Commerce Times regarding how some of the recent Salesforce acquisitions include functional capabilities that cross over into the realm of back-office … Read More »
As Salesforce continues to expand beyond its sales and marketing roots, there are ample questions about how it will move into the next era and beyond its initial CRM beginnings. After a spate of Salesforce acquisitions over the past year, the company has extended well beyond CRM into e-commerce and customer experience, artificial intelligence and new collaboration tools.
The question going forward is how effectively the company will integrate its billion-dollar acquisitions into the Customer Success Platform and whether its efforts will make Salesforce wide-ranging enough to truly extend beyond sales and marketing into the more wide-ranging domain of customer experience.
Click here to read THINKstrategies’ perspectives regarding how Salesforce intends to overcome these challenges and capitalize on the growing demand for Cloud-based Software-as-a-Service (SaaS) solutions in SearchSalesforce.com.
While the general public’s fascination with technology largely has been focused on the latest connected products unveiled at the recent CES conference in Las Vegas, many companies are trying to figure out where the real business opportunities lie in the long-awaited rise of the Internet of Things. One of the early proponents of IoT’s unprecedented potential was Salesforce.com, which promoted its own view of the concept in the form of the “Internet of the Customer,” or IoC.
Over the past three years, Salesforce has argued that creating connected products and services also can improve the customer experience, tighten the level of customer engagement, and create new business opportunities for the company. Since launching its IoC campaign and creating its IoT Cloud, Salesforce has been searching for the right formula to specifically meet the needs of its customers.
Click here to … Read More »
Over the past two years, major vendors have braced for the oncoming wave of the internet of things. As recently as 2015, Salesforce launched its IoT Cloud — its application for managing IoT data — to much buzz and fanfare.
But since the launch of technologies like IoT Cloud, the idea of a connected world of products and services suffered from caveats, such as “it’s still early days.” But despite the buzz that accompanied Salesforce IoT Cloud and its debut, it’s hard to deny that technology played only a peripheral part at Dreamforce 2016. The shift reflects a combination of factors that have forced Salesforce to reconsider how it has positioned its IoT strategy and what it needs to do to deliver on its promises.
Click here to read THINKstrategies’ perspectives in SearchSalesforce about the market implications of this shift in focus and … Read More »
SAP’s Beyond CRM initiative and Salesforce’s Commerce Cloud are going after customer data silos and trying to create a truly omnichannel picture. While most companies know they need to bring data silos together to improve customer experience, they are struggling with how to do so.
In response, some of the largest technology vendors are creating technologies that can bring together disparate pockets of customer data and give companies a more holistic view of their customers.
Click here to read THINKstrategies’ views in SearchCRM about the escalating e-commerce battle that is reshaping the CRM marketplace and how marketing units operate.