Tag: Salesforce.com


What’s Behind the Proliferation of Salesforce PaaS Offerings? A Guest Commentary in SearchSalesforce

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10th February

Salesforce.com rose to prominence on its software as a service-based CRM model, where customers could stop patching and managing software, and instead purchase a subscription in the cloud.

Today, Salesforce is making a similarly assertive move in the direction of Platform-as-a-Service (PaaS) offerings. However, its role as a PaaS provider and its proliferation of application development platforms are making life more complicated for customers and partners.

Click here to read THINKstrategies’ perspectives regarding Salesforce’s PaaS strategies and solutions in SearchSalesforce.



The Cloud Complexity Challenge – A Guest Blogpost in E-Commerce Times

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12th January

Growing acceptance of cloud computing is quickly becoming a double-edged sword for the leading players in the SaaS, PaaS and IaaS marketplaces.

As a broader set of customers adopts cloud-first strategies, even the biggest cloud players are being challenged to scale their operations to keep pace with escalating customer demands without becoming too complex for customers to easily utilize their solutions.

The clearest example of a cloud company facing these issues head-on is Salesforce.com. It’s hard to suggest the company is suffering from its own success as it continues to defy the law of big numbers by posting impressive quarterly results a regular basis. Not only is it grappling with rapid growth, it must continuously reimagine its solutions to take into consideration new variables, such as mobile, social, big data and the Internet of Things.

Click here to read THINKstrategies’ perspectives in E-Commerce … Read More »



New Blogposts on SearchCRM Examine Latest Salesforce and SAP Offerings

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3rd November

THINKstrategies is pleased to now be contributing its industry perspectives to TechTarget’s SearchCRM website.

Our first guest blogpost examines Salesforce’s foray into IoT extends personalized CRM, and our second commentary discusses how SAP’s customer engagement strategy could trump CRM.

I hope you find these columns valuable and welcome your feedback.



See THINKstrategies’ Analysis of Salesforce.com’s New IoT and Health Clouds on SearchCRM

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2nd October

Salesforce.com unveiled its Internet of Things (IoT) capabilities, the IoT Cloud, and new Health Cloud at Dreamforce 2015. See what I had to say about these new offerings at the event in this video interview with TechTarget’s SearchCRM.

Contact us if you’d like to discuss how these announcements impact your business.



Salesforce.com Launches IoT Cloud, Provides Path to Business Benefits – A Guest Commentary in Sandhill.com

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21st September

Last week’s Dreamforce conference brought together two former software industry adversaries to offer a new set of cloud-based services that promise to enable businesses and other institutions to capitalize on the flood of new data expected to be produced by the Internet of Things (IoT).

Salesforce.com has been promoting the idea of the “Internet of the Customer” for a couple of years. It employed its unparalleled aspirational marketing skills to paint a picture of a better world for the people (customers) who sit behind the things, if the companies that serve them tap the data to build better products and deliver better services. Microsoft has also been promoting the virtues of a more mobile and connected world that requires greater collaboration and productivity software tools along with greater database systems and information services.

Salesforce used Dreamforce to unveil a new IoT Cloud … Read More »



Charting the Course for the Channel in the Cloud – A Guest Commentary in E-Commerce Times

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15th November

While most people view Salesforce.com’s annual  Dreamforce event as the largest user conference in the cloud industry, it is also the biggest gathering of cloud companies and their growing assortment of business partners. In many ways, Dreamforce is the best demonstration that the channel isn’t dead and actually is prospering in the cloud.

Click here to read THINKstrategies’ perspectives in E-Commerce Times about why Salesforce.com’s successful partner ecosystem has broader market implications for the Cloud industry.

You can also hear Salesforce.com’ SVP of ISVs and Channels, Ron Huddleston, talk about the company’s strategies for success at the fourth annual Cloud Channel Summit on Wednesday, December 3 in San Diego. Register now and save $100 on the admission fee by using promo code CCS14.



Achieving the Promise of the Analytics Cloud – A Guest Commentary in Datamation

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28th October

We’re all painfully aware of the overwhelming growth of Big Data. Yet, only 13 percent of organizations surveyed by Gartner have deployed solutions to overcome their Big Data challenges, despite 73 percent of respondents reporting they have invested or plan to invest in Big Data in the next 24 months, up from 64 percent in 2013. Salesforce.com recently announced its remedy for the Big Data challenge – the Analytics Cloud. The much anticipated offering was revealed at Dreamforce 2014, after it had been leaked by the company’s co-founder and CEO, Marc Benioff in a promotional tweet. Click here to read our views in Datamation about the important value propositions that underlie Salesforce.com’s Analytics Cloud offering.



Dreamforce 2014: Celebrating the Power of Cloud Partnerships – A Guest Commentary in Sandhill.com

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18th October

This year’s Dreamforce conference was bigger than ever as Salesforce.com painted an even broader vision of a connected world enabled by cloud-based platforms and powerful analytics-driven solutions. The company also took the time to showcase how its rapidly growing ecosystem of third-party relationships is helping to accelerate the migration to cloud alternatives. Click here to read THINKstrategies’ views about the industry implications of Salesforce.com’s partner ecosystem in Sandhill.com.



Salesforce.com Unleashes Cloud Analytics Tidal Wave – Guest Commentary in E-Commerce T

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14th October

Salesforce.com CEO Marc Benioff last month tweeted about the tentative agenda for this week’s Dreamforce and caused a tizzy by revealing a keynote session entitled “Analytics Cloud.” Although the company immediately denied that it was planning to unveil such a thing or that Benioff intentionally spilled the beans about the new offering, Salesforce.com did indeed launch its analytics cloud, called “Wave,” when Dreamforce kicked off on Monday. This launch represents a milestone moment for the cloud marketplace. Click here to read THINKstrategies’ perspective on Salesforce.com’s latest move in E-Commerce Times.



Salesforce.com, Oracle, Avnet and Corent Technology to Sponsor, Speak at Fourth Annual Cloud Channel Summit

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22nd September

Salesforce.com, Oracle, Avnet Technology and Corent Technology have agreed to return to the fourth annual Cloud Channel Summit as sponsors and speakers at the executive forum focused on building successful partnerships in the Cloud.

This year’s Summit will be hosted by THINKstrategies and the Cloud Computing Showplace on Wednesday, December 3 in San Diego, in conjunction with the Channel Company’s NexGen Cloud Conference & Expo on December 4-5.

The Cloud Channel Summit is a peer-to-peer, executive networking forum focused entirely on helping attendees build successful partnerships in the Cloud. The Summit has been the ‘go to’ event for key executives from leading Cloud vendors and their channel partners to share ideas and showcase success stories since 2011. Click here to see highlights from last year’s Summit, as well as the speakers, sponsors and partners who participated in last year’s executive forum.

By combining forces with the Channel Company, the publisher of Computer Reseller News … Read More »






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