Over the past two years, major vendors have braced for the oncoming wave of the internet of things. As recently as 2015, Salesforce launched its IoT Cloud — its application for managing IoT data — to much buzz and fanfare.
But since the launch of technologies like IoT Cloud, the idea of a connected world of products and services suffered from caveats, such as “it’s still early days.” But despite the buzz that accompanied Salesforce IoT Cloud and its debut, it’s hard to deny that technology played only a peripheral part at Dreamforce 2016. The shift reflects a combination of factors that have forced Salesforce to reconsider how it has positioned its IoT strategy and what it needs to do to deliver on its promises.
Click here to read THINKstrategies’ perspectives in SearchSalesforce about the market implications of this shift in focus and … Read More »
SAP’s Beyond CRM initiative and Salesforce’s Commerce Cloud are going after customer data silos and trying to create a truly omnichannel picture. While most companies know they need to bring data silos together to improve customer experience, they are struggling with how to do so.
In response, some of the largest technology vendors are creating technologies that can bring together disparate pockets of customer data and give companies a more holistic view of their customers.
Click here to read THINKstrategies’ views in SearchCRM about the escalating e-commerce battle that is reshaping the CRM marketplace and how marketing units operate.
Salesforce is betting big that the long-promised attributes of artificial intelligence are ready to go mainstream and can help fuel the company’s next chapter of unprecedented growth. With a spate of acquisitions during the past eight months and analytics tools built into its platform, Salesforce wants to bring new systems of intelligence to customers.
The company’s goal: to embed artificial intelligence (AI) into every aspect of its operations and offerings, under the name Einstein.
The vendor’s marketing team is already stoking its PR engine to create plenty of buzz around the idea of the new Salesforce AI platform powering a fresh generation of smart services that will challenge IBM’s Watson’s analytic capabilities. The steady stream of news reports, interviews with CEO Marc Benioff and behind-the-scenes briefings are helping to build anticipation for Salesforce’s annual Dreamforce conference in October.
Click here to read THINKstrategies’ … Read More »
The recent Salesforce.com acquisition of Demandware is but one in a spate of buyouts this year. According to data from financial services firm UBS, the first half of 2016 has witnessed a frenzy of software acquisitions, with 22 in total, and there are no signs of a slowdown.
With the Demandware e-commerce technology purchase, Salesforce has positioned itself to do battle with other enterprise rivals, such as Oracle, SAP and IBM, all of which have filled out their offerings with e-commerce technologies. Technologies like Demandware are designed to unify the customer experience — regardless of the communication channel in which consumers initiate a transaction — and interact with other customer data repositories such as customer account information, marketing data and so on.
Click here to read THINKstrategies’ perspectives in TechTarget’s SearchSalesforce regarding the market implications of Salesforce’s acquisition of Demandware.
What’s Behind the Proliferation of Salesforce PaaS Offerings? A Guest Commentary in SearchSalesforce
Salesforce.com rose to prominence on its software as a service-based CRM model, where customers could stop patching and managing software, and instead purchase a subscription in the cloud.
Today, Salesforce is making a similarly assertive move in the direction of Platform-as-a-Service (PaaS) offerings. However, its role as a PaaS provider and its proliferation of application development platforms are making life more complicated for customers and partners.
Click here to read THINKstrategies’ perspectives regarding Salesforce’s PaaS strategies and solutions in SearchSalesforce.
Growing acceptance of cloud computing is quickly becoming a double-edged sword for the leading players in the SaaS, PaaS and IaaS marketplaces.
As a broader set of customers adopts cloud-first strategies, even the biggest cloud players are being challenged to scale their operations to keep pace with escalating customer demands without becoming too complex for customers to easily utilize their solutions.
The clearest example of a cloud company facing these issues head-on is Salesforce.com. It’s hard to suggest the company is suffering from its own success as it continues to defy the law of big numbers by posting impressive quarterly results a regular basis. Not only is it grappling with rapid growth, it must continuously reimagine its solutions to take into consideration new variables, such as mobile, social, big data and the Internet of Things.
Click here to read THINKstrategies’ perspectives in E-Commerce … Read More »
THINKstrategies is pleased to now be contributing its industry perspectives to TechTarget’s SearchCRM website.
Our first guest blogpost examines Salesforce’s foray into IoT extends personalized CRM, and our second commentary discusses how SAP’s customer engagement strategy could trump CRM.
I hope you find these columns valuable and welcome your feedback.
Salesforce.com unveiled its Internet of Things (IoT) capabilities, the IoT Cloud, and new Health Cloud at Dreamforce 2015. See what I had to say about these new offerings at the event in this video interview with TechTarget’s SearchCRM.
Contact us if you’d like to discuss how these announcements impact your business.
Salesforce.com Launches IoT Cloud, Provides Path to Business Benefits – A Guest Commentary in Sandhill.com
Last week’s Dreamforce conference brought together two former software industry adversaries to offer a new set of cloud-based services that promise to enable businesses and other institutions to capitalize on the flood of new data expected to be produced by the Internet of Things (IoT).
Salesforce.com has been promoting the idea of the “Internet of the Customer” for a couple of years. It employed its unparalleled aspirational marketing skills to paint a picture of a better world for the people (customers) who sit behind the things, if the companies that serve them tap the data to build better products and deliver better services. Microsoft has also been promoting the virtues of a more mobile and connected world that requires greater collaboration and productivity software tools along with greater database systems and information services.
Salesforce used Dreamforce to unveil a new IoT Cloud … Read More »
While most people view Salesforce.com’s annual Dreamforce event as the largest user conference in the cloud industry, it is also the biggest gathering of cloud companies and their growing assortment of business partners. In many ways, Dreamforce is the best demonstration that the channel isn’t dead and actually is prospering in the cloud.
Click here to read THINKstrategies’ perspectives in E-Commerce Times about why Salesforce.com’s successful partner ecosystem has broader market implications for the Cloud industry.
You can also hear Salesforce.com’ SVP of ISVs and Channels, Ron Huddleston, talk about the company’s strategies for success at the fourth annual Cloud Channel Summit on Wednesday, December 3 in San Diego. Register now and save $100 on the admission fee by using promo code CCS14.