Category: Uncategorized


Reinventing Online Marketplaces in the Cloud – A Guest Commentary in E-Commerce Times

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5th May

One of the cornerstones of a successful software business has been to build as big a partner ecosystem as possible. In the world of the cloud, showcasing the partner ecosystem in an online marketplace also has become an imperative.

Salesforce.com has been in the vanguard of this trend. Since its inception in 2005, the AppExchange has grown to include more than 3,000 partner solutions that augment Salesforce’s growing portfolio of cloud services. AppExchange has strengthened significantly Salesforce’s position in the marketplace by cataloging the company’s rapidly expanding ecosystem of independent software vendor and consulting partners.

However, the tremendous success of the AppExchange has made it a bit overwhelming for customers to find and easily implement the right third-party solutions to best meet their needs.

Click here to read THINKstrategies’ latest commentary in E-Commerce Times about how Salesforce’s new AppExchange Partner Program is seeking … Read More »



Revenue Management Helps Companies Move Beyond CRM to Drive Growth

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12th April

Organizations of all sizes – but especially large scale enterprises – are facing unprecedented business challenges that require a better end-to-end revenue management approach and platform. I’d like to identify some of the specific ways enterprises can employ revenue management to augment their customer relationship management (CRM) capabilities and maximize their revenue opportunities and performance.

Many enterprises are putting aside their legacy applications in favor of a new generation of Cloud-based applications, also known as Software-as-a-Service (SaaS). A large number of these migrations center around Salesforce.com’s Sales, Marketing and Service Cloud offerings. While these solutions provide a slew of powerful features to help businesses connect with their customers, in many cases they don’t go far enough to meet the specific needs of many enterprises to help them drive revenue growth.

Click here to read my latest commentary for Model N regarding how … Read More »



Next Downturn Could Have Silver Lining for IoT – A Guest Commentary in E-Commerce Times

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7th April

Although nearly every research study and industry survey suggests the Internet of Things (IoT) market is growing rapidly, plenty of companies are holding back from pursuing IoT opportunities, for a variety of reasons.

Underlying all of the concerns and challenges regarding IoT is uncertainty about the immediate economic return on today’s IoT investments. Ironically, the possibility of a long-overdue financial downturn in the next few years could force executives to put aside their apprehensions and finally launch new IoT initiatives.

Click here to read THINKstrategies’ analysis in E-Commerce Times about how a variety of new technologies and delivery models were born during the recessions of the past 50 years and what it means for the IoT marketplace.



What Do the Academy Awards, AWS and AI Have in Common?

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10th March

As the tug of war between humans and machines escalates, we’ve become witnesses on nearly a daily basis to events that suggest there won’t be an ultimate winner or loser in this existential battle for survival and supremacy.

Two little human mistakes at the Academy Awards ceremony and within Amazon Web Services (AWS) recently received worldwide attention because of the power of today’s technology to magnify their impacts on a global scale. These events added more fuel to the argument that automation is a good thing that can eliminate human error and make our daily lives better and less susceptible to costly mistakes. However, there have been a series of snafus involving artificial intelligence (AI), machine learning (ML) and automated system deployment that are calling into question whether the accelerated innovations in these areas are going to outpace the usefulness of mere mortals.

Click … Read More »



Managing Revenue to Maximize Performance in Complex Business Environment

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28th February

Businesses of every size are facing unprecedented challenges keeping pace with escalating customer expectations and competitive pressures.

These challenges have become especially daunting for large-scale enterprises that must contend with even greater complexities as they attempt to maximize their revenue opportunities while utilizing a highly dispersed sales team across multinational markets.

The revenue management challenge is determining and implementing the optimal mix of prices and customer/partner incentives (rebates) to impact revenue and profit margins.

Click here to read THINKstrategies’ perspectives on Model N’s blog regarding how organizations can overcome these challenges by adopting an end-to-end revenue management platform.



Is Salesforce Getting Serious About the Back Office? – Guest Commentary in E-Commerce Times

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9th February

Even as Salesforce.com aggressively seeks to consolidate its position as the leader of cloud-based front-office applications via a series of acquisitions, it is possible that 2017 could be the year the company uses some of the same purchases to make a strategic move. Salesforce soon may become a major player in the back-office financial management and enterprise resource planning market as well.

Speculation that Salesforce might expand its offerings to address the back-office needs of its corporate customers has been plentiful for a long time. Salesforce’s success in reinventing the nature of front-office applications via the cloud has convinced CFOs that the time has come to adopt Software-as-a-Service (SaaS) solutions to solve their back-office requirements.

Click here to read THINKstrategies’ perspectives in E-Commerce Times regarding how some of the recent Salesforce acquisitions include functional capabilities that cross over into the realm of back-office … Read More »



Rootstock Wins THINKstrategies’ Best of SaaS Showplace (BoSS) Award

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30th January

THINKstrategies announced today Rootstock Software has been named a winner of the Best of SaaS Showplace (BoSS) Award. This program promotes the measurable business benefits delivered by today’s Software-as-a-Service (SaaS) solutions.

The BoSS Awards is an ongoing program administered by THINKstrategies’ Cloud Computing Showplace to recognize SaaS companies that are delivering measurable business benefits to specific user organizations. These benefits can include increased sales, lower costs, higher customer satisfaction, faster operations and greater profitability.

Rootstock Software is a provider of Cloud-based manufacturing, distribution and supply chain solutions built and deployed on the Salesforce.com Platform. The Rootstock Software-as-a-Service (SaaS) applications provide the control and visibility required to elevate the total performance of manufacturing, distribution and supply chain operations.

Rootstock provided the following examples of customers that have gained measurable business benefits from its SaaS solutions:

Direct Energy Solar was able to reduce its monthly inventory adjustments from upwards … Read More »



Salesforce Acquisitions Signal Ongoing Broad-Based Platform Strategy

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25th January

As Salesforce continues to expand beyond its sales and marketing roots, there are ample questions about how it will move into the next era and beyond its initial CRM beginnings. After a spate of Salesforce acquisitions over the past year, the company has extended well beyond CRM into e-commerce and customer experience, artificial intelligence and new collaboration tools.

The question going forward is how effectively the company will integrate its billion-dollar acquisitions into the Customer Success Platform and whether its efforts will make Salesforce wide-ranging enough to truly extend beyond sales and marketing into the more wide-ranging domain of customer experience.

Click here to read THINKstrategies’ perspectives regarding how Salesforce intends to overcome these challenges and capitalize on the growing demand for Cloud-based Software-as-a-Service (SaaS) solutions in SearchSalesforce.com.



The Crystallization of Salesforce’s IoT Strategy – A Guest Commentary in E-Commerce Times

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12th January

While the general public’s fascination with technology largely has been focused on the latest connected products unveiled at the recent CES conference in Las Vegas, many companies are trying to figure out where the real business opportunities lie in the long-awaited rise of the Internet of Things. One of the early proponents of IoT’s unprecedented potential was Salesforce.com, which promoted its own view of the concept in the form of the “Internet of the Customer,” or IoC.

Over the past three years, Salesforce has argued that creating connected products and services also can improve the customer experience, tighten the level of customer engagement, and create new business opportunities for the company. Since launching its IoC campaign and creating its IoT Cloud, Salesforce has been searching for the right formula to specifically meet the needs of its customers.

Click here to … Read More »



Amazon Go Service May Have Profound Impact on CRM Market via the Cloud

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22nd December

As increasing digitization overtakes commerce (and virtually all industries), companies need to adjust with new technologies and new approaches.

Customers want to be able to research and make purchases on various devices and platforms (from online to in store). Companies are enlisting mobile devices, social platforms, live chat capabilities, communities, location-based technologies and e-commerce applications to create new capabilities in this digital commerce era. Creating an anytime, anywhere, omnichannel strategy has become critical for the e-commerce market.

Cloud-based customer relationship management (CRM) and the e-commerce market have been converging for some time. Although Amazon hasn’t explicitly stated that it intends to use its new Amazon Go retail service as the vehicle to offer its own CRM solution, it doesn’t take a lot of imagination to envision the company finally entering the market.

Click here to read why THINKstrategies believes Amazon may be getting ready to move into … Read More »






The Latest from THINK IT Services Blog

THINK IT Services Blog examines the business implications of the latest developments in the technology services market ranging from Cloud Computing and Software-as-a-Service (SaaS) to Managed Services and other forms of 'On-Demand' services.

Reinventing Online Marketplaces in the Cloud – A Guest Commentary in E-Commerce Times

One of the cornerstones of a successful software business has been to build as big a partner ecosystem as possible. In the world...

Revenue Management Helps Companies Move Beyond CRM to Drive Growth

Organizations of all sizes – but especially large scale enterprises – are facing unprecedented business challenges that require a better end-to-end revenue management approach...

Next Downturn Could Have Silver Lining for IoT – A Guest Commentary in E-Commerce Times

Although nearly every research study and industry survey suggests the Internet of Things (IoT) market is growing rapidly, plenty of companies are holding back...