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Who We Are

THINKstrategies is a strategic consulting company, founded in 2001, to help clients capitalize on the migration of the technology industry from a product-centric to a services-driven business model.

THINKstrategies’ Managing Director, Jeff Kaplan, has been a pioneer in recognizing the unprecedented business opportunities created by these challenges, and being a ‘thought-leader’ in evangelizing the tangible business benefits of today’s technological innovations and new models for success. Kaplan was recently ranked #20 among the top 100 Cloud experts on Twitter in the Huffington Post.

THINKstrategies is the only consulting firm dedicated to helping enterprises make better sourcing decisions, IT solution providers make better marketing decisions, and venture investors make better investment decisions to capitalize on the business benefits of today’s on-demand services, including Cloud Computing, Software-as-a-Service (SaaS) and Managed Services.

THINKstrategies is also the founder of the Cloud Computing Showplace, the largest vendor-independent online directory of Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS), Infrastructure-as-a-Service (IaaS) companies and industry best practice resources.

THINKstrategies also hosts the Cloud Innovators Summit executive forum series which examines the latest Cloud market opportunities and business challenges, and showcases new industry innovations and interesting customer success stories.

Click here to learn more.


THINKstrategies believes the migration of the technology industry from products to services creates exciting new opportunities and poses new challenges which requires IT/business decision-makers within organizations to re-THINK their sourcing strategies, IT solutions providers re-THINK their go-to-market strategies, and technology investors re-THINK their portfolio strategies.

THINKstrategies is unlike traditional market research and consulting firms that require clients to subscribe to their syndicated research programs or initiate large-scale consulting engagements. Instead, we offer trusted advisory services that are designed to help clients achieve their specific business objectives more quickly and cost-effectively.

Click here to read more about our perspectives.

What We Do

Consulting, education and promotion. We serve as a ‘trusted advisor’ to help clients formulate and fine-tune their strategies, and business partner in helping them execute their strategies and achieve their corporate objectives.

We help our clients identify new business opportunities, develop and deliver their solutions, expand their market relationships and promote their unique capabilities.

We conduct client research, publish primers and whitepapers, produce profiles and success stories, and present our views via webinars, podcasts, conferences and client blogs. See our latest content here.

We have also launched the Cloud Innovators Summit executive forum series to address specific issues facing Cloud providers, users and investors. These forums include the Connected Cloud SummitCloud Channel Summit and Cloud Analytics Summit.

And, we help promote the strategies, solutions and success stories of our clients via our blog, over 2400 companies are listed on the Cloud Computing Showplace, our e-newsletter is distributed to over 15,000 IT and business decision-makers, solution providers, press and investors, and over 6100 people follow THINKstrategies via Twitter.

Click here to learn more about our services.

How We Are Helping

In addition to our strategic consulting services and the Cloud Computing Showplace, THINKstrategies also administers two ongoing industry awards programs to promote the measurable business benefits of today’s on-demand services — Best of SaaS Showplace (BoSS) and Cloud Computing Business Value (CCBV) Awards.

We are also committed to combating important social and healthcare challenges. Click here to read about our participation in the Pan Mass Challenge fundraising cycling ride which supports the Jimmy Fund and Dana Farber Cancer Institute to support cancer research and promote cancer prevention.

What Others THINK of Us

“Jeff always has concrete ideas and suggests action items which give great direction that help navigate the waters of today’s changing marketplace,” Jana Eggers, SVP, Products and Marketing, Blackbaud.

“Jeff’s insight and vision into the marketplace are truly distinguishable in a field where many are seeking expertise. He has made the right calls on SaaS momentum and adoption in various industries and functional areas. As a vendor or end-user I would not hesitate to seek Jeff’s advice and services.” Fred Landis, Callidus Software.

“THINKstrategies’ Showplace directory hit the market at a critical juncture.” Treb Ryan, CEO, OpSource.

“I want to compliment THINKstrategies’ SaaS Primer for CIOs. This was the best write up of the benefits of SaaS I have read yet. It was in laymen terms backed by industry respected analysts with relevant data points. Well done!” Doug McGregor, CEO, WebEquity Solutions.

“Jeff Kaplan is a terrific speaker who is continuously one of the highest rated presenters at SoftLetter’s SaaS University sessions because of his extensive knowledge and unique insight about the rapidly evolving marketplace which he conveys in an entertaining fashion.” Rick Chapman, Publisher, SoftLetter.

Click here to read more client testimonials.

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