Is Salesforce Getting Serious About the Back Office? – Guest Commentary in E-Commerce Times


Posted on February 9th, by thinkstrategies in Uncategorized. Comments Off on Is Salesforce Getting Serious About the Back Office? – Guest Commentary in E-Commerce Times

Is Salesforce Getting Serious About the Back Office? – Guest Commentary in E-Commerce Times

Even as Salesforce.com aggressively seeks to consolidate its position as the leader of cloud-based front-office applications via a series of acquisitions, it is possible that 2017 could be the year the company uses some of the same purchases to make a strategic move. Salesforce soon may become a major player in the back-office financial management and enterprise resource planning market as well.

Speculation that Salesforce might expand its offerings to address the back-office needs of its corporate customers has been plentiful for a long time. Salesforce’s success in reinventing the nature of front-office applications via the cloud has convinced CFOs that the time has come to adopt Software-as-a-Service (SaaS) solutions to solve their back-office requirements.

Click here to read THINKstrategies’ perspectives in E-Commerce Times regarding how some of the recent Salesforce acquisitions include functional capabilities that cross over into the realm of back-office systems and capitalize on the growing CFO receptivity.







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