Corporate executives know that if they don’t transform their companies into digital enterprises they are going to be at a significant competitive disadvantage going forward.

Yet, many corporate leaders have been unable to make significant progress transforming their organizations. These executives have found that changing their corporate cultures is a lot harder than adopting the new generation of cloud-based applications and services that make the digital enterprise possible.

No company has done more to advocate for this digital transformation process — so it can sell more of the cloud solutions to power new age businesses — than Salesforce.com. And no company is more at risk if a growing number of organizations fail to pursue their own digital transformation initiatives.

Now Salesforce is shifting its attention dramatically — away from solely selling CXOs on the virtues of leading the digitization process, and toward … Read More »

The 18th annual PwC CEO survey of 1,322 corporate leaders in 77 countries, conducted between September and December 2014, found an overwhelming proportion are embarking on digital transformation initiatives to respond to escalating customer demands and intensifying competitive pressures.

However, many are taking different paths to achieve their corporate objectives, and failing to recognize how their digital transformation, Internet of Things and cloud computing efforts are actually interrelated.

While the variance between these rankings could be considered insignificant, it could lead to bigger issues if the corporate executives and their underlings perceive the IoT and cloud as separate technology trends from digital transformation and mobile communications. This misconception could have serious consequences and even create fundamental flaws in a digital transformation process.

Click here to read THINKstrategies’ views in E-Commerce Times regarding why these initiatives should be coordinated and the risks associated with pursuing … Read More »

Rising competition and fading customer loyalty are compelling a growing number of companies to launch new digital initiatives, adopt the latest “omnichannel” marketing capabilities and become more “customer centric.” Making this move requires new technologies and new thinking, a combination that poses significant organizational problems for most businesses.

A great deal of today’s digital challenge is driven by the advent of mobile technologies and social applications, which enable customers to access information regarding competing products and services in new ways. In response, companies must develop new tactics to engage customers via multiple “channels.” This means companies must adjust the way they convey information about their products and services to fit a variety of mobile devices and use various methods to prompt customers to try or buy their offerings.

Click here to read THINKstrategies’ views in Sandhill.com regarding the challenges and opportunities facing enterprises undertaking … Read More »