One of the cornerstones of a successful software business has been to build as big a partner ecosystem as possible. In the world of the cloud, showcasing the partner ecosystem in an online marketplace also has become an imperative.

Salesforce.com has been in the vanguard of this trend. Since its inception in 2005, the AppExchange has grown to include more than 3,000 partner solutions that augment Salesforce’s growing portfolio of cloud services. AppExchange has strengthened significantly Salesforce’s position in the marketplace by cataloging the company’s rapidly expanding ecosystem of independent software vendor and consulting partners.

However, the tremendous success of the AppExchange has made it a bit overwhelming for customers to find and easily implement the right third-party solutions to best meet their needs.

Click here to read THINKstrategies’ latest commentary in E-Commerce Times about how Salesforce’s new AppExchange Partner Program is seeking … Read More »