Driving Digital Transformation by Making Citizen Developers Heroes – A Guest Commentary in E-Commerce Times
Corporate executives know that if they don’t transform their companies into digital enterprises they are going to be at a significant competitive disadvantage going forward.
Yet, many corporate leaders have been unable to make significant progress transforming their organizations. These executives have found that changing their corporate cultures is a lot harder than adopting the new generation of cloud-based applications and services that make the digital enterprise possible.
No company has done more to advocate for this digital transformation process — so it can sell more of the cloud solutions to power new age businesses — than Salesforce.com. And no company is more at risk if a growing number of organizations fail to pursue their own digital transformation initiatives.
Now Salesforce is shifting its attention dramatically — away from solely selling CXOs on the virtues of leading the digitization process, and toward … Read More »