THINKstrategies believes IT managers and their corporate counterparts should consider building internal appstores to counteract the challenges of the ‘Bring Your Own Device’ (BYOD) phenomenon. A growing array of Cloud-based marketplace platforms have emerged that can make it even easier to pursue this idea and regain control over renegade end-user app purchases. The tremendous success of the Apple, Google and Amazon appstores among consumers has encouraged their business alter egos, the prosumers, to seek new business applications from the same sources, causing a ‘Bring Your Own App’ (BYOA) trend to emerge. Click here to read our views in Datamation.
Third Annual Cloud Channel Summit to Focus on New SaaS, PaaS, IaaS, Big Data & SMB Partner Opportunities
The agenda for this year’s Cloud Channel Summit on Monday, November 4 has been designed to focus on the rapidly evolving Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS), Infrastructure-as-a-Service (IaaS), Big Data and Small-/Mid-Size Business (SMB) partner opportunities in the Cloud. Register now and save $100 on the conference registration fee!
The third annual Summit will once again take place at the Computer History Museum in Mountain View, CA, and this year will include a special “Speed Networking” session to give attendees additional time to meet others interested in establishing new partnerships to expand their Cloud ecosystems.
Click here to see the full Summit agenda, and here to see the speakers who have already committed to participate in this year’s event.
CallidusCloud, Corent Technologies, CorSource Technology Group, Oracle, Salesforce.com and SoftServe are returning as sponsors supporting this year’s peer-to-peer, executive networking forum. Click here to learn more about the sponsors, and here to see the Summit partners.
Click here if you haven’t attended a … Read More »
The True Meaning of the New Salesforce.com / Oracle Alliance: Pragmatism Overtakes Polemics – Sandhill.com Guest Blogpost
Last month’s announcement of a “major” strategic alliance between Salesforce.com and Oracle attracted plenty of industry attention; but it holds more meaning for enterprise decision makers about how a new pragmatism is overtaking the polemics of the past in dealing with the realities of moving to the cCloud in a hybrid environment. Click here to read THINKstrategies’ perspective regarding the implications of this alliance for enterprise decision-makers on Sandhill.com.
It was about ten years ago when a new generation of Software-as-a-Service (SaaS) alternatives started to gain acceptance and adoption among organizations of all sizes. And, it has only been about five years since Amazon Web Services captured the attention of the marketplace with its Amazon EC2 and Amazon S3 offerings which opened the door to a vast array of Infrastructure-as-a-Service (IaaS) offerings. Now, the third piece of the Cloud Computing puzzle is beginning to win over organizations seeking to build their own apps – Platform-as-a-Service (PaaS).
While SaaS and IaaS solutions have experienced exponential growth and are forecast to continue to displace traditional, on-premise software and systems, PaaS has remained a relatively dormant segment of the Cloud marketplace. The lack of adoption of the various PaaS alternatives which have emerged over the past few years has been understandable. Organizations could … Read More »
A pivotal principle that sets Software-as-a-Service (SaaS) apart from the on-premises, legacy applications of the past is the shift of the vendors’ priorities so they better align with their customers. Rather than placing the burden of deploying and managing the software on the customer, SaaS vendors have to ensure customer satisfaction, minimize churn and maximize the lifetime value of their customers.
Achieving this objective requires the right combination of staff skills, business processes and support systems. Although every successful SaaS company has been committed to the idea of customer success, capturing the right data to gain a holistic view of the customer to better serve their needs has been a significant challenge.
Click here to read why, how the Pulse2013 conference hosted by Gainsight brought attention to this issue, and how THINKstrategies sees a new generation of Cloud-based ‘Customer Success Management’ solutions is addressing … Read More »
In one of my recent commentaries in Sandhill.com, I discussed the growing opportunities incumbent software vendors (ISVs), especially publicly traded ISVs, have to move their applications to the cloud and offer a new generation of Software-as-a-Service (SaaS) solutions to their customers. Click here to read about one path I think provides particular promise to those ISVs that are concerned about cannibalizing their installed base of perpetual license customers and disrupting their existing business models in Sandhill.com.
As a result of the rapid adoption of Cloud-based applications, many IT and corporate decision-makers are becoming increasingly concerned about the security implications of these ‘on-demand’ alternatives. At the same time, end-users are becoming increasingly frustrated by the various passwords they need to manage in order to access multiple Software-as-a-Service (SaaS) solutions. Single Sign-On (SSO) solutions have been designed to address these issues. Click here to read THINKstrategies’ views on the InsightCloud blog about the business benefits of implementing the right SSO solution to manage your SaaS apps.
One of the most frightening issues facing incumbent software vendors (ISVs) is how to convert their operations from a perpetual license to a subscription service business model. This challenge is especially daunting for publicly traded ISVs that face the scrutiny of investors hypersensitive to any downturn in revenues or profitability. One company that has made the treacherous journey across this chasm and is beginning to see the rewards of its efforts is Callidus Software, which has rebranded itself CallidusCloud.
Click here to read THINKstrategies’ perspectives in Sandhill.com regarding how ISVs can ‘cross the chasm’ to deliver profitable Cloud-based Software-as-a-Service (SaaS) solutions.
I’ve just returned from my third visit to Dublin where once again I participated in another terrific event hosted by Enterprise Ireland aimed at helping local software companies, both incumbent software vendors (ISVs) and Software-as-a-Service (SaaS) companies, capitalize on the rapidly evolving Cloud Computing market.
My prior visits to Dublin were to help Enterprise Ireland organize and host full-day symposiums regarding SaaS opportunities in 2006-2007. The specific focus of this week’s half-day workshop was Cloud Key Performance Indicators (KPIs). The event attracted 105 CXOs from a wide array of Irish ISVs and SaaS companies.
I was joined at the workshop by Evanegelos Simoudis, Senior Managing Director, Trident Capital, LinkedIN Profile, who provided metrics of breakout Cloud/SaaS companies; Brian Caulfield, Partner, DFJ Esprit, LinkedIN Profile, who discussed the investors’ perspective re: key considerations and criteria for investing in Cloud companies; and Fergus Gloster, Managing Director EMEA, Marketo, LinkedIn Profile, … Read More »
One of the age-old challenges that has plagued the software industry, like many others, is how vendors can reach small- and mid-sized businesses with their software products. A new trend is emerging that promises to help SMBs take full advantage of cloud computing — the proliferation of easy-to-use marketplaces focusing on business-oriented SaaS apps. App store hosting companies are working with major retailers like Staples, which offers its own App Center, as well as with nonprofits that support small businesses, such as state and local chambers of commerce.
Click here to read THINKstrategies’ perspective in E-Commerce Times on this trend and its potential to unlock the key to selling SaaS to SMBs.