THINK IT Services Blog


Salesforce Acquisitions Signal Ongoing Broad-Based Platform Strategy

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25th January

As Salesforce continues to expand beyond its sales and marketing roots, there are ample questions about how it will move into the next era and beyond its initial CRM beginnings. After a spate of Salesforce acquisitions over the past year, the company has extended well beyond CRM into e-commerce and customer experience, artificial intelligence and new collaboration tools.

The question going forward is how effectively the company will integrate its billion-dollar acquisitions into the Customer Success Platform and whether its efforts will make Salesforce wide-ranging enough to truly extend beyond sales and marketing into the more wide-ranging domain of customer experience.

Click here to read THINKstrategies’ perspectives regarding how Salesforce intends to overcome these challenges and capitalize on the growing demand for Cloud-based Software-as-a-Service (SaaS) solutions in SearchSalesforce.com.



The Crystallization of Salesforce’s IoT Strategy – A Guest Commentary in E-Commerce Times

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12th January

While the general public’s fascination with technology largely has been focused on the latest connected products unveiled at the recent CES conference in Las Vegas, many companies are trying to figure out where the real business opportunities lie in the long-awaited rise of the Internet of Things. One of the early proponents of IoT’s unprecedented potential was Salesforce.com, which promoted its own view of the concept in the form of the “Internet of the Customer,” or IoC.

Over the past three years, Salesforce has argued that creating connected products and services also can improve the customer experience, tighten the level of customer engagement, and create new business opportunities for the company. Since launching its IoC campaign and creating its IoT Cloud, Salesforce has been searching for the right formula to specifically meet the needs of its customers.

Click here to … Read More »



Amazon Go Service May Have Profound Impact on CRM Market via the Cloud

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22nd December

As increasing digitization overtakes commerce (and virtually all industries), companies need to adjust with new technologies and new approaches.

Customers want to be able to research and make purchases on various devices and platforms (from online to in store). Companies are enlisting mobile devices, social platforms, live chat capabilities, communities, location-based technologies and e-commerce applications to create new capabilities in this digital commerce era. Creating an anytime, anywhere, omnichannel strategy has become critical for the e-commerce market.

Cloud-based customer relationship management (CRM) and the e-commerce market have been converging for some time. Although Amazon hasn’t explicitly stated that it intends to use its new Amazon Go retail service as the vehicle to offer its own CRM solution, it doesn’t take a lot of imagination to envision the company finally entering the market.

Click here to read why THINKstrategies believes Amazon may be getting ready to move into … Read More »



How Amazon Could Reshape More Industries in 2017 – A Guest Commentary in E-Commerce Times

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9th December

Anyone who attended the recent Amazon Web Services (AWS) re:Invent conference — or watched many sessions online, as I did — probably is still trying to absorb the full implications of all of the company’s initiatives unveiled at the event. Although AWS already has redefined the computing and software development industries fundamentally, with its groundbreaking Infrastructure as a Service offerings, it isn’t resting on its laurels.

In fact, AWS’s parent company appears to have in mind far broader ambitions to significantly reshape the competitive landscape in more than just the IT industry in the coming years. Click here to read THINKstrategies’ views in E-Commerce Times about how Amazon is positioning itself to disrupt more industries in the coming year and beyond.



SAP Hybris CRM Gets a Jolt From SAP HANA Cloud – Guest Commentary on SearchCRM

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17th November

As the Cloud continues to gather steam as the go-to model for many companies, Platform-as-a-Service (PaaS) offerings are also gaining credence.

PaaS allows companies greater flexibility once they are in the cloud. PaaS enables customers to develop new applications and services on their existing portfolios of technology to enable new capabilities. With PaaS, companies can develop new mobile applications quickly, automate processes or streamline operations.

For software companies like SAP, PaaS can also unlock new doorways of modernization as well. At the SAP TechEd conference in Barcelona, the company repositioned some core products to reflect its PaaS-oriented strategy. Click here to read THINKstrategies’ perspectives about SAP’s latest PaaS offerings and strategies in SearchCRM.



Coping With Software Licensing Challenges in the Cloud – A Guest Commentary in E-Commerce Times

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15th November

A year ago, Vanson Bourne conducted a survey on behalf of Gemalto of independent software vendors (ISVs) executives about their software licensing challenges that discovered a majority of ISVs were dealing with an escalating assortment of organizational issues monitoring and monetizing their software capabilities. As many of these ISVs move to the cloud and Software-as-a-Service (SaaS) delivery models, they are facing even greater obstacles achieving their business objectives.

Corporations and consumers alike are no longer interested in acquiring on-premise or even downloaded software. They prefer on-demand, subscription or usage-based consumption alternatives that require ISVs to pursue new software design and monetization approaches. As a consequence, the Vanson Bourne survey found approximately nine in ten ISV respondents admit that their organization is experiencing challenges with their software licensing (91%) and their software packaging/bundling (88%).

Click here to read THINKstrategies’ perspectives in E-Commerce Times … Read More »



THINKstrategies Celebrating Fifteen Years Helping Clients Succeed in the Cloud

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15th November

This month marks THINKstrategies‘ fifteenth anniversary helping its clients achieve business success in the Cloud. (Of course, we didn’t call it the ‘cloud’ when we first got started.)

I founded the firm in November 2001 with the simple premise that the software and technology industry was going to move from a product-centric to a services-driven business model, and I wanted to help companies make this transition and transform their businesses.

While this idea may seem mundane today, back then the software and technology industry was still reeling from the Dot.com bust and demise of the first generation of application service providers (ASPs) and utility computing services companies. The major market research, management consulting and venture capital firms were abandoning the ASP and utility computing idea. THINKstrategies was the first independent advisory firm to focus entirely on the new services idea which we believed would become … Read More »



Despite Initial Fanfare Salesforce IoT Cloud Still Seeks User Enthusiasm

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8th November

Over the past two years, major vendors have braced for the oncoming wave of the internet of things. As recently as 2015, Salesforce launched its IoT Cloud — its application for managing IoT data — to much buzz and fanfare.

But since the launch of technologies like IoT Cloud, the idea of a connected world of products and services suffered from caveats, such as “it’s still early days.” But despite the buzz that accompanied Salesforce IoT Cloud and its debut, it’s hard to deny that technology played only a peripheral part at Dreamforce 2016. The shift reflects a combination of factors that have forced Salesforce to reconsider how it has positioned its IoT strategy and what it needs to do to deliver on its promises.

Click here to read THINKstrategies’ perspectives in SearchSalesforce about the market implications of this shift in focus and … Read More »



Enterprises Becoming Digital Software and Services Leaders – A Guest Commentary in Sandhill.com

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2nd November

Everyone knows that “software is eating the world” and the “sharing economy” is fundamentally disrupting a growing number of traditional industries. However, few would have expected a widening assortment of old-line companies to respond so quickly to these threats and take the lead in transforming their business operations into powerful, new software-centric organizations.

Microsoft’s CEO, Satya Nadella, sees the rapid shift to the cloud as driven by “not just the Silicon Valley startups anymore, it is the core enterprise that is also becoming a digital company.”

This trend will accelerate in 2017, and it will raise the bar for software startups and consulting firms seeking to win a share of the growing enterprise revenue opportunities.

Click here to read THINKstrategies’ views in Sandhill.com about the market implications of the emerging enterprise leaders in the software and services arena.



What’s Driving CFOs to the Cloud? A Guest Commentary in Datamation

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31st October

Although a growing number of organizations have been adopting a ‘cloud first’ approach to their business application and computing needs for a while, it has taken a long time for CFOs to feel comfortable migrating their own financial management systems to the cloud. However, a confluence of forces is finally driving them to make the move that could create additional momentum for cloud adoption across their operations.

It isn’t surprising that CFOs have been slow to adopt cloud-based applications to support their own departments. They’re paid to be conservative and risk-adverse.

Click here to read THINKstrategies’ latest commentary in Datamation regarding the organizational and market forces that are convincing CFOs that it is time to put their concerns aside and move to the cloud.






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