THINK IT Services Blog


Applying the Long-Tail to the Internet of Things – A Contributed Blogpost in the WSJ CIO Journal

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8th January

Nearly every Internet of Things (IoT) industry survey and market forecast has suggested that there is plenty of interest in the potential value of connecting products and even more reasons to pursue IoT strategies.

Yet, candid conversations with corporate executives at many major enterprises and leading technology companies reveals that there has been far less movement to capitalize on the IoT opportunities than the market research and consulting firms anticipated.

Any bold, new idea that promises to transform the way organizations operate is bound to come with as many potential challenges and risks as opportunities and benefits.

THINKstrategies believes organizations should take advantage of the business idea popularized by Chris Anderson a decade ago – the ‘long tail’ concept – but in a new way.

Click here to read our views in the Wall Street Journal about how organizations can apply the long tail concept to … Read More »



Forces That Will Reshape the IT Landscape in 2016 – Published in E-Commerce Times

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4th December

There may be no better way to capture the state of the technology industry than to borrow Charles Dickens’ famous opening from A Tale of Two Cities: “It was the best of times, it was the worst of times…”

It never has been a better time to launch new offerings via the cloud. However, the availability of low-cost computing power combined with open source software development resources has lowered the barriers to entry in every market and created unprecedented competitive challenges as customer expectations continue to rise. All of these trends have impacted the nature of IT and how organizations leverage it.

Click here to read THINKstrategies’ views in E-Commerce Times about the macro-market trends that will reshape further the priorities and responsibilities of IT in 2016. Contact us if you’d like to discuss ways THINKstrategies can help your organization respond to … Read More »



Watch THINKstrategies’ Perspective Regarding Customer Engagement

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2nd December

I recently had the privilege of attending SAP’s Customer Days 2015 conference in Ft. Worth where I was asked to provide my views about the changing nature of the customer engagement process in the age of the Cloud. Here’s a recording of that interview.

You can also click here to read my views in SearchCRM regarding SAP hybris’ approach to meeting the escalating needs of today’s customers.



Despite Cloud-Based CRM Success Data Silo Issues Remain – A SearchCRM Guest Blogpost

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2nd December

While cloud-based CRM tools are making inroads in bridging data silos, CRM systems on their own can’t bridge the gap and meet the challenge of pulling all the pieces together from various data sources to create a 360-degree view of the customer.

Despite the promise of cloud-based CRM tools, maximizing their value in an increasingly fragmented market has become a daunting task. A new generation of niche tools are becoming more necessary to solve data management challenges.

Click here to read THINKstrategies’ perspectives in SearchCRM regarding these issues and learn how Azuqua is positioning itself to be the latest company to attack this problem.



Turning the Long Tail Around in the IoT – A Guest Blogpost in Sandhill.com

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30th November

A growing number of Internet of Things (IoT) vendors are teetering on the edge of Gartner’s “peak of inflated expectations” and risk falling into the “trough of disillusionment” in Gartner’s Hype Cycle because of slower-than-expected IoT adoption in 2015.

Rather than face another frustrating year, I think there’s an opportunity to jumpstart corporate IoT initiatives in 2016 by turning around the “long-tail” idea.

Click here to read my latest commentary in Sandhill.com about Turning the Long Tail around in the IoT.



Overcoming Cloud Complexity with a New Breed of Managed Services – A Guest Blogpost

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23rd November

One of the ultimate ironies about today’s Cloud Computing environment is that the proliferation of Cloud services is making it more complicated to take advantage of the new generation of ‘on-demand’ capabilities that were once expected to make IT simpler and more economical. As a result, many organizations are turning to proven managed cloud service providers to bring order to all the confusion.

Click here to read THINKstrategies’ perspectives regarding this market trend in our guest blogpost hosted by Cloudnexa.



Technology Becomes Pivotal Battleground in 2016 – A Guest Blogpost in Sandhill.com

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16th November

The escalating terror attacks that are gripping the world will dramatically change the technology landscape in the coming year. As the threats of more deadly attacks on innocent people become more pervasive, people’s attitudes and public policies toward technology will fundamentally change.

Whether we like it or not, technology has become a tool of today’s rapidly growing terrorist groups. They recruit new members, showcase their latest atrocities and promote their causes via social media. They use encryption to hide their plans and coordinate their attacks. And they are becoming more adept at not only hacking government and corporate databases for political purposes but also getting closer to gaining access to power plants, manufacturing operations and other key components of the “grid.”

As a consequence of these intensifying threats, there will be a groundswell of demands in 2016 for new technology policies, products … Read More »



CFOs Calculate Benefits of Cloud ERP – A Guest Commentary in E-Commerce Times

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14th November

One of the clear indications that the cloud movement is becoming mainstream is the growing number of CFOs and finance departments that are adopting Software-as-a-Service (SaaS) solutions to support their corporate responsibilities.

Even more interesting is how cloud-based alternatives can redefine the accounting and financial management function in forward-minded organizations.

Click here to read THINKstrategies’ views in E-Commerce Times about the business impact of these trends.



INetU Wins THINKstrategies’ Cloud Computing Business Value Award

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9th November

THINKstrategies announced today that INetU has been named winner of the Cloud Computing Business Value (CCBV) Award. This program promotes the measurable business benefits delivered by today’s Platform-as-a-Service (PaaS) and Infrastructure-as-a-Service (IaaS) solutions.

The CCBV Awards is an ongoing program administered by THINKstrategies’ Cloud Computing Showplace to recognize Cloud companies that are delivering measurable business benefits to specific user organizations. These benefits can include increased sales, lower costs, higher customer satisfaction, faster operations and greater profitability.

INetU combines state-of-the-art managed cloud and hosting solutions with the industry’s top-rated service and support. Organizations choose INetU for reliable, flexible, secure, and compliant hosting services to safely accelerate their business growth while reducing their investment in managing IT infrastructure. Its global data centers, personalized solutions, deep expertise and outstanding service have earned INetU the highest customer satisfaction scores in the cloud hosting industry.

Two examples of … Read More »



New Blogposts on SearchCRM Examine Latest Salesforce and SAP Offerings

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3rd November

THINKstrategies is pleased to now be contributing its industry perspectives to TechTarget’s SearchCRM website.

Our first guest blogpost examines Salesforce’s foray into IoT extends personalized CRM, and our second commentary discusses how SAP’s customer engagement strategy could trump CRM.

I hope you find these columns valuable and welcome your feedback.






The Latest from THINK IT Services Blog

THINK IT Services Blog examines the business implications of the latest developments in the technology services market ranging from Cloud Computing and Software-as-a-Service (SaaS) to Managed Services and other forms of 'On-Demand' services.

ISVs Crossing the Cloud Chasm – A Guest Commentary in Sandhill.com

It wasn’t too long ago that many industry observers believed the major independent software vendors (ISVs) couldn’t convert their traditional perpetual license businesses into...

JobDiva Wins THINKstrategies’ Best of SaaS Showplace Award

THINKstrategies announced today that JobDiva has been named a winner of the Best of SaaS Showplace (BoSS) Award. This program promotes the measurable business...

How IoT Redefines Application & Infrastructure Monitoring – A Guest Commentary in the Ipswitch Network Monitor Blog

The primary purpose of initiating an Internet of Things (IoT) strategy is to capture data from a broader population of product endpoints. As a result,...