Organizations of all sizes – but especially large scale enterprises – are facing unprecedented business challenges that require a better end-to-end revenue management approach and platform. I’d like to identify some of the specific ways enterprises can employ revenue management to augment their customer relationship management (CRM) capabilities and maximize their revenue opportunities and performance.

Many enterprises are putting aside their legacy applications in favor of a new generation of Cloud-based applications, also known as Software-as-a-Service (SaaS). A large number of these migrations center around Salesforce.com’s Sales, Marketing and Service Cloud offerings. While these solutions provide a slew of powerful features to help businesses connect with their customers, in many cases they don’t go far enough to meet the specific needs of many enterprises to help them drive revenue growth.

Click here to read my latest commentary for Model N regarding how … Read More »

Businesses of every size are facing unprecedented challenges keeping pace with escalating customer expectations and competitive pressures.

These challenges have become especially daunting for large-scale enterprises that must contend with even greater complexities as they attempt to maximize their revenue opportunities while utilizing a highly dispersed sales team across multinational markets.

The revenue management challenge is determining and implementing the optimal mix of prices and customer/partner incentives (rebates) to impact revenue and profit margins.

Click here to read THINKstrategies’ perspectives on Model N’s blog regarding how organizations can overcome these challenges by adopting an end-to-end revenue management platform.