Growing acceptance of cloud computing is quickly becoming a double-edged sword for the leading players in the SaaS, PaaS and IaaS marketplaces.

As a broader set of customers adopts cloud-first strategies, even the biggest cloud players are being challenged to scale their operations to keep pace with escalating customer demands without becoming too complex for customers to easily utilize their solutions.

The clearest example of a cloud company facing these issues head-on is Salesforce.com. It’s hard to suggest the company is suffering from its own success as it continues to defy the law of big numbers by posting impressive quarterly results a regular basis. Not only is it grappling with rapid growth, it must continuously reimagine its solutions to take into consideration new variables, such as mobile, social, big data and the Internet of Things.

Click here to read THINKstrategies’ perspectives in E-Commerce Times about how Salesforce.com is responding to these challenges and what it means for their customers, partners and the broader cloud marketplace.

Internet of Things IoT SaaS Salesforce.com