Tag: Demandware


Demandware E-Commerce Acquisition Puts Another Arrow in Salesforce.com’s Quiver

Posted by thinkstrategies in Uncategorized. Comments Off on Demandware E-Commerce Acquisition Puts Another Arrow in Salesforce.com’s Quiver

21st June

The recent Salesforce.com acquisition of Demandware is but one in a spate of buyouts this year. According to data from financial services firm UBS, the first half of 2016 has witnessed a frenzy of software acquisitions, with 22 in total, and there are no signs of a slowdown.

With the Demandware e-commerce technology purchase, Salesforce has positioned itself to do battle with other enterprise rivals, such as Oracle, SAP and IBM, all of which have filled out their offerings with e-commerce technologies. Technologies like Demandware are designed to unify the customer experience — regardless of the communication channel in which consumers initiate a transaction — and interact with other customer data repositoriesĀ such as customer account information, marketing data and so on.

Click here to read THINKstrategies’ perspectives in TechTarget’s SearchSalesforce regarding the market implications of Salesforce’s acquisition of Demandware.






The Latest from THINK IT Services Blog

THINK IT Services Blog examines the business implications of the latest developments in the technology services market ranging from Cloud Computing and Software-as-a-Service (SaaS) to Managed Services and other forms of 'On-Demand' services.

How the Cloud is Complicating IT and Business – A Guest Commentary in Datamation

After a decade of debate regarding the viability of cloud services as a strategic alternative to traditional, on-premise legacy systems and software, the war...

Biggest Obstacle to Business Success – Multicloud Management, an E-Commerce Times Commentary

The rise of Microsoft Azure as a major competitor to Amazon Web Services (AWS) has become a mixed blessing for IT managers.

While many were...

How the SaaS Industry Is Becoming a Victim of Its Own Success – A Guest Commentary in Datamation

There is no longer any doubt that Software-as-a-Service (SaaS) solutions have become the preferred method for organizations of all sizes to acquire business applications...