The recent Salesforce.com acquisition of Demandware is but one in a spate of buyouts this year. According to data from financial services firm UBS, the first half of 2016 has witnessed a frenzy of software acquisitions, with 22 in total, and there are no signs of a slowdown.
With the Demandware e-commerce technology purchase, Salesforce has positioned itself to do battle with other enterprise rivals, such as Oracle, SAP and IBM, all of which have filled out their offerings with e-commerce technologies. Technologies like Demandware are designed to unify the customer experience — regardless of the communication channel in which consumers initiate a transaction — and interact with other customer data repositories such as customer account information, marketing data and so on.
Click here to read THINKstrategies’ perspectives in TechTarget’s SearchSalesforce regarding the market implications of Salesforce’s acquisition of Demandware.