As increasing digitization overtakes commerce (and virtually all industries), companies need to adjust with new technologies and new approaches.
Customers want to be able to research and make purchases on various devices and platforms (from online to in store). Companies are enlisting mobile devices, social platforms, live chat capabilities, communities, location-based technologies and e-commerce applications to create new capabilities in this digital commerce era. Creating an anytime, anywhere, omnichannel strategy has become critical for the e-commerce market.
Cloud-based customer relationship management (CRM) and the e-commerce market have been converging for some time. Although Amazon hasn’t explicitly stated that it intends to use its new Amazon Go retail service as the vehicle to offer its own CRM solution, it doesn’t take a lot of imagination to envision the company finally entering the market.
Click here to read why THINKstrategies believes Amazon may be getting ready to move into … Read More »
SAP’s Beyond CRM initiative and Salesforce’s Commerce Cloud are going after customer data silos and trying to create a truly omnichannel picture. While most companies know they need to bring data silos together to improve customer experience, they are struggling with how to do so.
In response, some of the largest technology vendors are creating technologies that can bring together disparate pockets of customer data and give companies a more holistic view of their customers.
Click here to read THINKstrategies’ views in SearchCRM about the escalating e-commerce battle that is reshaping the CRM marketplace and how marketing units operate.
The recent Salesforce.com acquisition of Demandware is but one in a spate of buyouts this year. According to data from financial services firm UBS, the first half of 2016 has witnessed a frenzy of software acquisitions, with 22 in total, and there are no signs of a slowdown.
With the Demandware e-commerce technology purchase, Salesforce has positioned itself to do battle with other enterprise rivals, such as Oracle, SAP and IBM, all of which have filled out their offerings with e-commerce technologies. Technologies like Demandware are designed to unify the customer experience — regardless of the communication channel in which consumers initiate a transaction — and interact with other customer data repositories such as customer account information, marketing data and so on.
Click here to read THINKstrategies’ perspectives in TechTarget’s SearchSalesforce regarding the market implications of Salesforce’s acquisition of Demandware.
THINKstrategies is pleased to be a new contributor to the Future of Customer Engagement and Commerce blog hosted by SAP hybris. The website is focused on the rapidly escalating challenges of omnichannel marketing in the business-to-business (B2B) environment.
THINKstrategies is contributing its perspective regarding how the Cloud, Software-as-a-Service (SaaS), the Internet of Things (IoT) and Big Data are shaping these issues and providing new methods to capitalize on these opportunities.
Our first blogpost discussed why modern customer engagement is a numbers game. Our second blogpost examines who’s responsible for the customer experience (Hint: it’s not the CMO).