I would like to make you aware of a special Oracle event series that I am keynoting in January and February geared towards senior executives at Independent Software Vendors (ISVs) and application providers interested in gaining a competitive advantage in the rapidly evolving Cloud marketplace.

As you’re well aware, the Cloud is changing the way software companies do business. It’s not only the new paradigm for computing, it is also the new platform for software development, innovation and delivery.

Oracle offers a broad portfolio of products and services for companies transitioning to the cloud – including a new set of recently announced Oracle Cloud Platform-as-a-Service (PaaS) and Infrastructure as a Service (IaaS) offerings. I’m pleased to be participating in an eight-city, Oracle ‘roadshow’ designed specifically for ISVs, OEMs and Software Resellers interested in learning how they can leverage Oracle’s Cloud solutions to achieve … Read More »

In one of my recent commentaries in Sandhill.com, I discussed the growing opportunities incumbent software vendors (ISVs), especially publicly traded ISVs, have to move their applications to the cloud and offer a new generation of Software-as-a-Service (SaaS) solutions to their customers. Click here to read about one path I think provides particular promise to those ISVs that are concerned about cannibalizing their installed base of perpetual license customers and disrupting their existing business models in Sandhill.com.

One of the most frightening issues facing incumbent software vendors (ISVs) is how to convert their operations from a perpetual license to a subscription service business model. This challenge is especially daunting for publicly traded ISVs that face the scrutiny of investors hypersensitive to any downturn in revenues or profitability. One company that has made the treacherous journey across this chasm and is beginning to see the rewards of its efforts is Callidus Software, which has rebranded itself CallidusCloud.

Click here to read THINKstrategies’ perspectives in Sandhill.com regarding how ISVs can ‘cross the chasm’ to deliver profitable Cloud-based Software-as-a-Service (SaaS) solutions.