Last year, I predicted that 2009 would be the year of the channel in the Software-as-a-Service (SaaS) market and a growing number of SaaS industry leaders have obliged me by expanding their sales efforts in this direction.

The latest is Salesforce.com which announced today that it is launching a new value-added reseller (VAR) program to encourage third-party companies to build on its Force.com platform and extend the reach of its AppExchange into new market segments.

Salesforce.com’s announcement comes on the heels of NetSuite’s recent enhancements to its VAR program aimed at strengthening its position in the market.

Because of Salesforce.com’s greater prominence in the marketplace, its new initiative is bound to bring even more attention to the rapidly evolving role of channel companies in the SaaS market. In Salesforce.com’s case, there move represents an important milestone in the company’s evolution and that of the … Read More »

A combination of work, travel and summertime distractions have prevented me from commenting on a series of small, yet significant announcements and activities over the past couple of weeks in the Software-as-a-Service (SaaS) and cloud computing market.

My latest travels started last week at Pacific Crest’s 11th Annual Technology Leadership Forum in Vail, CO, where I met with a series of the investment firm’s ‘buy-side’ clients as a part of its Mosaic program, and interacted with a variety of cloud computing executives and VCs in a SaaS workshop.

Nearly all of Pacific Crest’s clients are concerned about the financial implications of the cloud computing movement on their large-cap investments in companies such as Microsoft, Oracle and SAP on the software side, and IBM, HP, EMC, Dell and other systems vendors on the hardware side. They are also curious about whether Amazon, Google, Salesforce.com, SuccessFactors and other upstart SaaS/cloud companies can … Read More »

Yesterday’s announcement that NetSuite is acquiring QuickArrow and merging it with OpenAir is the most recent example of a consolidation process in the Software-as-a-Service (SaaS) industry which I predicted would accelerate at the beginning of the year.

This particular transaction is very similar to Xactly’s acquisition of Centive in January. Rather than combining functional capabilities to create a more robust solution, the companies are combining forces to create greater scale.

In both cases, the transactions eliminate head-to-head competitors who looked too much alike to be able to clearly differentiate themselves from one another. Their similarities made it harder to compete for customers and VC funding, especially in today’s tough economy.

Merging, with the help of NetSuite’s deeper pockets, allows the two companies to focus on new customer acquisition, channel relationships and geographic expansion.

This acquisition is the latest indication that the SaaS market is entering a new stage in which the winners will be … Read More »

Phil Wainwright has posted a terrific blog entry regarding the ‘green crystals’ that power Salesforce.com’s multi-tenant platform.

The concept of multi-tenancy has been a cornerstone of the Software-as-a-Service (SaaS) movement and a key element of the rapidly evolving cloud computing environment as well.

For anyone who is unfamiliar with the term ‘multi-tenancy’, it is borrowed from the housing market and aims to compare today’s leading SaaS/cloud computing vendors to condominium owners who can obtain more luxurious living quarters without the hassles of owning a single-family home by sharing a common infrastructure and operational services.

While this arrangement offers plenty of conveniences, it also requires some sacrifices when it comes to how far you can customize your particular unit, or version of software in the case of SaaS.

While the value proposition of multi-tenancy is easy to understand, it is hard to get a lot of details … Read More »

Debating the meaning of ‘cloud computing’ has become a popular pastime among analysts, journalists, vendors and even customers.

The latest entrant into the discussion is the Wall Street Journal which published an article today entitled, “The Internet Industry Is on a Cloud — Whatever That May Mean.” (Registration may be required.)

In addition to raising the fundamental question about how to properly define cloud computing, the WSJ article also mentions Oracle CEO/Chairman’s Larry Ellison’s comments over the past few years downplaying the market opportunity for cloud computing and Software-as-a-Service (SaaS) solutions.

Although I’ve offered my own views on this topic before in this space, here are some additional thoughts in response to the WSJ article:

1. What is cloud computing?

Cloud computing is a set of web-based enabling tools and services which permit users to acquire computing capabilities to build or support applications, or perform … Read More »

One of my predictions for 2009 was that this would be the year of the channel in the Software-as-a-Service (SaaS) market.

While the direct sales and delivery model associate with SaaS fundamentally disrupts the traditional role of the channel, the SaaS industry still needs to establish an successful channel strategy to cost-effectively extend its footprint across various market segments and win greater mainstream adoption.

In addition to relying on various resellers as channels to market, legacy software vendors also viewed other independent software vendors (ISVs) as potential channel partners because they extended their software functionality into new market segments. The same holds true in the SaaS industry.

The latest example of this strategy is NetSuite’s announcement that it is putting greater emphasis on its ISV partnering efforts via a new SuiteCloud Developer Network (SDN) and SuiteApp.com single-source online marketplace.

These new offerings are not … Read More »

Salesforce.com unveiled its year-end 2008 financial results earlier this week and, as the company had predicted, it passed the billion dollar mark, reporting total revenues of $1.077 billion, an increase of 44%over the 2007.

This milestone event, combined with the company’s rising earnings per share growth, are clear indications of the overall strength of the Software-as-a-Service (SaaS) market despite the challenges of today’s tough economy.

In fact, Marc Benioff, the company’s Chairman and CEO, is quoted in the company’s press release as saying, “At a time when capital is precious, big-ticket software purchases just don’t make sense.”

I am also a firm believer that Salesforce.com’s continued growth, and that of the overall SaaS industry, will be fueled by today’s economic crisis.  IT and business decision-makers are increasingly recognizing not only the economic advantages of SaaS, but also the fact that SaaS represents a more effective method of supporting a more dispersed workforce and leveraging the latest innovations in … Read More »

Last July, I offered my views on the similarities and differences between Software-as-a-Service (SaaS) and cloud computing. This past week, I had an opportunity to elaborate on the relationship between these two worlds and terms, along with Platforms-as-a-Service (PaaS), during a webcast hosted by Symplified entitled, “Beyond the Buzzwords”.

Then and now I believe cloud computing is an outgrowth of the success of the SaaS market and web-based, packaged applications. Cloud computing represents a rapidly growing array of web-based tools which enable users to build their own applications or utilities that can be deployed via the Internet (“cloud”) or ‘downloaded’ to an on-premise environment.

Much like the open source world, the cloud computing environment enables users to take advantage of a wide assortment of piece-parts from a variety of sources to create their own solutions for various project and production purposes. They both rely on incredibility economical development resources … Read More »

When I published my previous post questioning whether recent executive departures at salesforce.com were an indication of a slowdown in the company’s business, I debated whether to also leave the door open to the possibility that some of these individuals might be jumping to other job opportunities.

Sure enough, salesforce.com’s former president and chief strategy officer, Steve Cakebread, has resurfaced already at Xactly Corporation where it was announced this morning he will serve as the company’s new CFO, a role he also held at salesforce.com.

This hire gives Xactly even greater market validation and credibility after its recent acquisition of Centive.

The announcement also suggests my suspicions about potential problems at salesforce.com may have been premature. The company’s latest financial results are scheduled to be announced on February 25.

Meanwhile, NetSuite announced its financial results for 2008 yesterday. The company had a record year with revenues up 40.5% overall, reaching $152.5 million. Even its fourth … Read More »

Over a year ago, I stated that the Software-as-a-Service (SaaS) market would be recession-proof as we entered 2008. And, last year proved to be a boom-time for nearly every SaaS company with a quality service aimed at a legitimate business need.

Now that the economy has sunken into a deeper economic decline than almost anyone anticipated, the SaaS industry is feeling the same pain that has afflicted every other major sector.

Fear, uncertainty and doubt–the classic FUD factor–has hit home in the SaaS community.

Despite the compelling business benefits of SaaS, corporate and IT decision-makers are holding back on purchases. And, corporate layoffs are cutting into the subscription levels of current contracts.

The latest victim of today’s economic realities appears to be Salesforce.com, which acknowledged at the end of last week that three corporate executives had recently left the company, including the company’s president and chief strategy officer.

Although … Read More »