Since 2009 is coming to a close, I thought it would be a good time to review how I did with my predictions for the year regarding the Software-as-a-Service (SaaS) and cloud computing market.
1. On-Demand Services Move From Why To How
According to a Sandhill.com/McKinsey survey of over 850 enterprise customers at the end of 2008, 74% were already favorably disposed to adopting SaaS platforms. As a result, Gartner estimates the SaaS market will have reached approximately $8 billion at the end of 2009, a 21.9% rise from $6.6 billion in 2008. Looks like folks have moved past “why” SaaS to “how” to get the most out of their SaaS deployments.
2. New Hybrid Models
The idea of hybrid SaaS and cloud computing models has been abhorred by industry purists, but the reality is that nearly every business will rely on a combination of on-premise and on-demand resources. In 2009, the concept of “location independence” became bi-directional. … Read More »
Last year, I predicted that 2009 would be the year of the channel in the Software-as-a-Service (SaaS) market and a growing number of SaaS industry leaders have obliged me by expanding their sales efforts in this direction.
The latest is Salesforce.com which announced today that it is launching a new value-added reseller (VAR) program to encourage third-party companies to build on its Force.com platform and extend the reach of its AppExchange into new market segments.
Salesforce.com’s announcement comes on the heels of NetSuite’s recent enhancements to its VAR program aimed at strengthening its position in the market.
Because of Salesforce.com’s greater prominence in the marketplace, its new initiative is bound to bring even more attention to the rapidly evolving role of channel companies in the SaaS market. In Salesforce.com’s case, there move represents an important milestone in the company’s evolution and that of the … Read More »
Yesterday’s announcement that NetSuite is acquiring QuickArrow and merging it with OpenAir is the most recent example of a consolidation process in the Software-as-a-Service (SaaS) industry which I predicted would accelerate at the beginning of the year.
This particular transaction is very similar to Xactly’s acquisition of Centive in January. Rather than combining functional capabilities to create a more robust solution, the companies are combining forces to create greater scale.
In both cases, the transactions eliminate head-to-head competitors who looked too much alike to be able to clearly differentiate themselves from one another. Their similarities made it harder to compete for customers and VC funding, especially in today’s tough economy.
Merging, with the help of NetSuite’s deeper pockets, allows the two companies to focus on new customer acquisition, channel relationships and geographic expansion.
This acquisition is the latest indication that the SaaS market is entering a new stage in which the winners will be … Read More »
THINKstrategies announced today that OpenAir, Inc. has been named the latest winner of the Best of SaaS Showplace (BoSS) Awards program, which is aimed at promoting the measurable business benefits being delivered by today’s Software-as-a-Service (SaaS) solutions.
The BoSS Awards program is the latest initiative by THINKstrategies to bring attention to SaaS and cloud computing companies which are producing tangible business benefits for specific user organizations. These benefits include increased sales, lower costs, higher customer satisfaction, faster operations, and greater profitability.
OpenAir, a NetSuite Inc. company, is a leading provider of SaaS-based services automation software, including professional services automation (PSA) and project portfolio management (PPM) solutions.
Click here to read about how OpenAir’s SaaS solution helped Bluewolf Group and Metricstream better manage their professional service operations so they could achieve their business objectives.
Click here to read more about the BoSS Awards and to nominate … Read More »