I had the privilege of serving as the chairman and ‘master-of-ceremonies’ at this week’s CloudFutures conference for ISVs migrating to Software-as-a-Service (SaaS) in San Jose, CA.

The event succeeded in drawing over one-hundred attendees seeking to better understand the complexities associated with leveraging the rapidly growing array of cloud computing services to develop and deliver SaaS solutions.

While this number may not seem significant, it was exactly the scale of event that I expected given the time of year and proliferation of cloud-oriented conferences. It was also an ideal size to delve into many of the thorny issues surrounding SaaS and allow the attendees to freely interact with the speakers, as well as one another.

In many ways the event resembled the SoftLetter SaaS University sessions where I’ve served as a keynote speaker and sponsor. While I’m still a big supporter of those … Read More »

As I recover from yesterday’s Thanksgiving festivities, I’ve been struck by two thoughts regarding last week’s Dreamforce conference,

Salesforce.com’s new Chatter social computing functionality may be a defensive as well as proactive move.
An acquisition of Salesforce.com by Oracle may be a friendly maneuver rather than a hostile takeover.

As I reported in my previous blogpost, Salesforce.com’s introduction of Chatter last week at Dreamforce was met with mixed reviews. Many customers, partners, analysts, press and even internal staff and salespeople were uncertain about the company’s goals and capabilities in this new area.

I believe that building an ‘enterprise-class’ social networking component makes sense and adds a timely new dimension to salesforce.com’s fundamental functionality.

Marc Benioff justified salesforce.com’s move by claiming in his keynote address at Dreamforce that neither Facebook nor Twitter were willing to fortify their services to meet the needs of enterprise users.

But, what … Read More »

Day 2 of Dreamforce came with a little less enthusiasm than yesterday’s kickoff as many of the attendees recovered from the previous night’s parties. Today’s focus was on the Force.com Platform-as-a-Service (PaaS) which salesforce.com calls “Custom Cloud 2”.

Unlike yesterday’s meandering keynote regarding the Sales Cloud 2, Services Cloud 2 and new Chatter social computing capabilities, Marc Benioff immediately went to work at convincing the Dreamforce audience of the power and growing adoption of salesforce.com’s PaaS capabilities by quickly introducing the CEO of BMC, Bob Beauchamp, who unveiled its new Software-as-a-Service (SaaS) IT service desk application developed on the Force.com in a couple of months.

BMC’s use of Force.com to ‘SaaSify’ its application is another important endorsement of salesforce.com’s PaaS by an established independent software vendor (ISV). It is particularly compelling for other ISVs who have grappled with the technological and operational challenges of migrating their applications to a … Read More »

The Software-as-a-Service (SaaS) and Cloud Computing movements have converged on the Moscone Center in San Francisco this week for the latest salesforce.com lovefest—Dreamforce.

[Disclosure: Salesforce.com paid my travel expenses to attend this event.]

Despite the downturn in the economy, or maybe because of it, this year’s Dreamforce has attracted over 19,000 registrants, up from around 10k a year ago. The opening keynote session was bursting at the seams with people and energy.

The event comes a day after the company announced its latest quarterly results, during which the company added 4700 net new customers, bringing its total user count up to approximately 67,900, up 31% from a year ago.

This growth is especially impressive given that one of the company’s primary growth engines in years past was the financial services sector which imploded over the past year. Despite these potential setbacks, salesforce.com is on a run-rate to exceed $1.2 … Read More »

I was invited to participate in a panel discussion regarding cloud computing at the Arizona Entrepreneurship Conference in Phoenix this past week.

The event attracted a cross-section of young people seeking to build careers as entrepreneurs, older people hoping to restart their careers as entrepreneurs and current entrepreneurs looking for new ideas to accelerate their success.

The topics ranged from new market opportunities such as eHealth and clean technology to management best practices for building successful businesses.

My panel was moderated by Bob LaLoggia, CEO of StormSource, a Scottsdale-based company which offers an assortment of Software-as-a-Service (SaaS) solutions, including Appointment-Plus, MessageRover, ZipLine, and Virtual Assistant Manager.

The other panelists represented various perspectives of the cloud computing world– Kimbro Staken, CEO, JumpBox; Dave Rice, CEO, TrueCloud; Marc Chesley, VP of Development and Technology, InfusionSoft; Sam Pietrofeso, Senior VP of Product Development, GoDaddy; and Dave Wallace, … Read More »

I was invited to attend the fifth annual ConnectWise Partner Summit in Orlando this past week and was surprised to discover that it has become one of the premier meeting places for aspiring Managed Service Providers (MSPs) and industry enablers.

I was also impressed with the amount of attention ConnectWise’s executives, other event speakers and sponsors, and the conference attendees gave to the convergence of Software-as-a-Service (SaaS), managed services and cloud computing.

ConnectWise may not be a household name in the SaaS or cloud computing markets, but it is a key player in the managed services arena. Although ConnectWise calls itself a professional services automation (PSA) provider for IT professionals, its software also helps them manage their helpdesk operations and sales processes. 

ConnectWise’s solutions are typically used by IT service providers, including VARs and MSPs, and it has built its success on a highly leveraged partner strategy. Its software is … Read More »

THINKstrategies today that it has entered into a partnership with RepFolio to help Software-as-a-Service (SaaS) and Cloud Computing providers expand their sales channels so they can better position themselves in today’s rapidly changing marketplace.

RepFolio has launched a web-based platform which can transform the way B2B companies build and manage external sales forces with minimal upfront investment and zero overhead. RepFolio’s platform provides powerful online tools for both sales reps and businesses:

Sales reps can browse and apply to businesses whose solutions fit their skills, and build and manage an “ecosystem” of services that can be cross-marketed to target customers. They can also generate detailed sales and activity reports, and track their commissions through the RepFolio platform.
Businesses can receive applications and review profiles of prospective sales reps, track performance by service, on-board new customers, and issue and monitor commission payments via the … Read More »

Last week’s travels took me from Boston to Washington, DC, for NetworkWorld’s latest stop of the IT Roadmap and then on to San Jose, CA , for the SIIA’s OnDemand conference.

In DC, I had the privilege of presenting in the Convention Center’s main ballroom THINKstrategies’ perspectives regarding cloud computing, Software-as-a-Service (SaaS) and managed services.

A year ago, less than 50 people attended my breakout session on this topic as these new services were just beginning to hit the radar-screens of government agencies as they anticipated the arrival of the newly elected Obama administration.

Last week, the number of attendees in my session was over twice the previous year’s total, the latest milestone in a steady rise which I’ve seen throughout 2009 of both public sector and commercial interest in on-demand alternatives to on-premise systems and software.

In the case of these government-oriented attendees, … Read More »

One of my favorite events of the year used to be Gartner’s Symposium in Orlando because of the locale and multi-day immersion in IT prognostications.

While I often disagreed with the POV of Gartner’s analysts, I found it useful to hear what they had to say because of their influence over enterprise IT and business decision-makers.

The past few years, I intentionally stayed away from the event because Gartner had fallen so behind the rapidly changing marketplace when it comes to Software-as-a-Service (SaaS) and cloud computing. Instead, I’ve enjoyed referring to Gartner as a ‘lagging indicator’ of market trends.

However, I was very pleased to read the news today that Gartner has put cloud computing at the top of its list of top strategic technologies for 2010.

Although I could discard this announcement as another example of Gartner’s slow recognition of key market trends, I … Read More »

Nearly thirty companies have joined forces to form a new European Software-as-a-Service (SaaS) and cloud computing services business community, called EuroCloud.

The purpose of this new group is to bring together Euro-based SaaS and cloud computing vendors, enablers, integrators and industry experts to share best practices and promote new business opportunities across the continent.

The European Launch Promoters (ELP) are: Amazon Web Services, Cloudberry Associates, Cloudmore, Compubase, Dassault Systèmes, E-Kenz, Emailvision, Esker, Huddle, INES, ipsCA, McAfee, Microsoft Corporation, Mimecast, MrTed, NTRglobal, Odyssee Mobile, Oodrive, OpSource, Panda Security, Procullux Ventures, Qualys, RunMyProcess, Saas-it Consult, salesforce.com, Servoy, STS Group, SuccessFactors and Twinfield.

The group also includes the French ASP Forum, with 70 members, which has renamed itself EuroCloud France. EuroCloud also has local communities in the UK, Denmark, Belgium, Luxembourg, France and Spain. 

The group is actively recruiting additional members in hopes of growing to twenty (20) EuroCloud regional organizations … Read More »