I had the privilege of serving as the chairman and ‘master-of-ceremonies’ at this week’s CloudFutures conference for ISVs migrating to Software-as-a-Service (SaaS) in San Jose, CA.

The event succeeded in drawing over one-hundred attendees seeking to better understand the complexities associated with leveraging the rapidly growing array of cloud computing services to develop and deliver SaaS solutions.

While this number may not seem significant, it was exactly the scale of event that I expected given the time of year and proliferation of cloud-oriented conferences. It was also an ideal size to delve into many of the thorny issues surrounding SaaS and allow the attendees to freely interact with the speakers, as well as one another.

In many ways the event resembled the SoftLetter SaaS University sessions where I’ve served as a keynote speaker and sponsor. While I’m still a big supporter of those … Read More »

No, I haven’t gone over to the darkside and abandoned the Software-as-a-Service (SaaS) movement.

But, I just gave a keynote presentation regarding the state of the SaaS and cloud computing market at SoftLetter’s latest SaaS University in Chicago, where the challenges of developing and delivering successful SaaS solutions were once again brought home in the discussions among the software executives and SaaS professionals attending the event.

Despite it being scheduled on the last day of the quarter and first week of many people’s summer vacation, the event succeeded in attracting about 70 CXOs from a cross-section of established independent software vendors (ISVs) and SaaS start-ups seeking insights about how to succeed in this rapidly growing industry.

Like past SaaS University sessions, the attendees were treated to a variety of tutorials from industry practitioners with a minimum … Read More »