Tag: Salesforce.com


Constant Contact Bantam Live Acquisition Redefines Cloud-Based Marketing Automation

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16th February

Social networking is one of the big three themes of 2011, along with Cloud Computing and Mobility.

Salesforce.com has been pushing its Chatter social networking platform for the corporate class with the new public service, Chatter.com, promoted with two ads during the Super Bowl halftime show.

Today, Constant Contact made a move to keep pace with the social networking expectations of its customers by acquiring Bantam Live, a contact management and social CRM provider for $15 million. This acquisition follows Constant Contact’s purchase of NutshellMail last May which enabled the email marketing company to link its messages to Twitter and Facebook.

The Bantam Live acquisitoin goes beyond simply giving Constant Contact subscribers a Facebook-like user interface and experience. It also includes contact/CRM, task management, calendaring, deal tracking, and project management, among other capabilities.

By adding these functionalities onto its email marketing platform, Constant Contact is pushing to dramatically expand its role within its customer … Read More »


Soaring Clouds at Dreamforce

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9th December

The year of the Cloud has come to a climax at Salesforce.com’s Dreamforce conference in San Francisco where over 30,000 registrants converged to celebrate the rapidly expanding world of ‘on-demand’ solutions and collaboration tools.

Salesforce.com used the event to beat back the recent efforts of Oracle and Microsoft to gain a share of the Cloud Computing market with a new round of initiatives aimed at building on its phenomenal momentum and success.

The two most significant announcements on Day One were Salesforce.com’s offer of free Chatter accounts across its customer base along with a public version of the social networking service in February, and a new Database.com offering as a spin out of its Force.com Platform-as-a-Service (PaaS).

Day Two began with the news that Salesforce.com plans to acquire the Open Source oriented, Ruby-based application development platform, Heroku, for $212 million in cash. Salesforce.com and BMC Software also announced that … Read More »


Comcast Outage, Cloud Computing and the Subprime Mortgage Crisis

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30th November

Few technology trends have captured as much popular attention as Cloud Computing. The level of hype associated with the ‘Cloud’ hasn’t been seen since the hoopla created during the Dot.com era. As a result, there has been plenty of debate about whether the Cloud Computing phenomenon is headed to a similar demise.

Of course, I can point to plenty of proof-points which clearly demonstrate the differences between the false promises of the Dot.com era and the tangible benefits of today’s Cloud Computing solutions. However, the recent Comcast outage raises an even more serious concern — are businesses moving to a far less reliable operating platform when they turn to Cloud services to support their corporate operations?

I was confronted with a similar question after giving a keynote presentation at the Connecticut Venture Group’s Software Industry 2010 meeting. A member of the audience suggested that the rapid adoption … Read More »


NetSuite's Hairball Awards Applies A Humorous Edge to Address Serious Software Issues

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5th October

NetSuite has unveiled a great video to promote its new Hairball Institute for Business and associated Award program aimed at curing “Software Hairball Syndrome” (SHS).

The video is a fun and effective way to bring attention to the fundamental flaws of pulling together an enterprise resource planning (ERP) system, including the endless integration, customization and support issues.

However, NetSuite’s video and award program takes aim primarily at applications focused on the individual piece-parts of an ERP system in the small- and mid-size business (SMB) segment of the market, specifically inventory and project management represented by Microsoft Great Plains and Project, financials illustrated by Intuit QuickBooks, and eCommerce exemplified by Websphere. It also can’t help itself and includes its sibling rival, Salesforce.com, as a ‘standalone’ CRM solution vendor.

Yet, the real culprits of this syndrome are the bigger players–SAP and Oracle–along with a myriad of like-minded legacy software vendors. Unless NetSuite has … Read More »


Reversing the SaaS Channel Equation

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29th September

One of the hottest topics of discussion in the Software-as-a-Service (SaaS) market and broader Cloud Computing arena is the role of the channel in selling and delivering these web-based services and solutions. What few people have discussed is the opportunity for SaaS companies, as well as Cloud vendors, to become important channels to market themselves.

The most intriguing scenario in this SaaS-as-a-Channel (SaaC) possibility revolves around the Data-as-a-Service (DaaS) idea. The most recent illustration of this scenario is today’s announcement by Host Analytics of a new Decision Hub service which pulls industry data from a variety of third-party information service providers, such as Edgar Online and Data.Gov, into Host Analytics’ SaaS-based corporate performance management (CPM) solution.

The Decision Hub enables corporate decision-makers to examine their company performance in relation to a broader set of industry benchmark data or key performance indicators (KPIs).

This isn’t a new idea, … Read More »


Cloud Acquisitions Change Competitive Landscape

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22nd August

There have been a series of acquisitions over the past few weeks which clearly illustrate how the competitive landscape in the tech industry and beyond is being fundamentally changed by the rapidly evolving cloud computing phenomenon.

The two most recent examples came this week. The first was CA Technologies’ acquisition of 4Base Technology, a virtualization and cloud infrastructure consulting firm, which CA plans to use as a cornerstone of its expanded cloud computing professional services capabilities. This is the latest in a series of acquisitions which CA has made to transform the company from a software-only to a multi-dimensional corporate portfolio which personifies its new CA Technologies company name. CA’s transformation echos the moves of other players seeking to become one-stop shops for hardware, software and services. The most significant of these was Oracle’s acquisition of Sun Microsystems.

Intel made an even more dramatic acquisition … Read More »


Handicapping HP CEO Candidates

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13th August

Mark Hurd’s sudden resignation as HP’s CEO has opened a floodgate of speculation regarding who the company will select to succeed him.

Because his departure wasn’t anticipated, there are no clear-cut internal candidates. And, because Hurd himself was a surprise selection for the post in 2006, it is possible that another little-known industry executive may be tapped again for the position this time around.

So, this creates a wonderful opportunity for anyone with a passing interest in HP’s future, and the future of the technology industry as a whole, to throw a few names in the hat.

The HP CEO position is particularly intriguing in part because it has grown to become the largest IT vendor in the industry through a series of acquisitions of Compaq, EDS and others. More importantly, HP like the rest of the IT industry is at a pivotal crossroads … Read More »


Xactly Wins Strategic Investment from Salesforce.com

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3rd August

Although announcements regarding new rounds of funding are relatively commonplace in the tech industry, whenever a Software-as-a-Service (SaaS) company is able to boast about their latest vote of confidence among investors it is worth noting in these tough economic times.

But, Xactly’s announcement this morning that it had garnered a new round of $12 million in funding was especially newsworthy because it also included a “strategic new investment” by Salesforce.com.

Speculating about who Salesforce.com is going to acquire next has become a popular parlor game in the SaaS industry over the past few years. The company has done an admirable job acquiring a variety of companies which have helped to extend its service delivery capabilities, as well as expand its application functionalities.

Some of its acquisitions, like Jigsaw, have been announced publicly. Others, like GroupSwim, have been done quietly.

While there has been speculation that Salesforce.com will … Read More »


Reducing the Costs of Online Outages

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20th June

Intuit’s major outage last week served as a harsh, yet valuable reminder for all of us about the serious risks which underlie our growing dependence on third-party, ‘cloud’-based services.

The irony about the timing of Intuit’s service failure is that the company has been escalating its marketing efforts to position it as a leading provider of cloud services. For instance, Intuit’s SVP/CTO, Tayloe Stansbury, was a keynote presenter at last month’s SIIA All About the Cloud Conference in San Francisco where he boasted about Intuit surpassing $1 billion in cloud-based service revenues.

The company’s CEO, Brad Smith, did a good job quickly apologizing to Intuit’s over 300,000 customers who were affected by the outage. His blogpost also explained the cause of the disruption and made a public commitment to put new policies and procedures in place to prevent the problem from occurring again.

Smith’s response was certainly better … Read More »


Return of the Titans – SAP and Other ISVs Push Into SaaS and Cloud Computing

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21st May

Seven weeks of traveling came to an end in Florida today after attending SAP’s Sapphire user conference and speaking to Tech Data’s TechSelect executives about the channel implications of the rapidly evolving Software-as-a-Service (SaaS) and Cloud Computing market.

Prior to this week’s events, I traversed the country from Boston to the Bay Area six times to speak, host and moderate sessions at SaaScon, Under the Radar, AlwaysOn OnDemand, Pervasive’s Metamorphosis and the SIIA/OpSource All About the Cloud conferences, and conduct strategy sessions with a wide range of clients in between.

The common theme of all these events and client meetings is that SaaS has become a viable alternative to legacy on-premise software across nearly every application segment, and a newer wave of Infrastructure-as-a-Service (IaaS) cloud computing services is quickly disrupting traditional data center models across nearly every industry.

Concerns about hyperbole outdistancing today’s realities are being pushed aside by a growing number of customer success stories … Read More »





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