NetSuite's Hairball Awards Applies A Humorous Edge to Address Serious Software Issues

Posted on October 5th, by thinkstrategies in Uncategorized. Comments Off on NetSuite's Hairball Awards Applies A Humorous Edge to Address Serious Software Issues

NetSuite has unveiled a great video to promote its new Hairball Institute for Business and associated Award program aimed at curing “Software Hairball Syndrome” (SHS).

The video is a fun and effective way to bring attention to the fundamental flaws of pulling together an enterprise resource planning (ERP) system, including the endless integration, customization and support issues.

However, NetSuite’s video and award program takes aim primarily at applications focused on the individual piece-parts of an ERP system in the small- and mid-size business (SMB) segment of the market, specifically inventory and project management represented by Microsoft Great Plains and Project, financials illustrated by Intuit QuickBooks, and eCommerce exemplified by Websphere. It also can’t help itself and includes its sibling rival,, as a ‘standalone’ CRM solution vendor.

Yet, the real culprits of this syndrome are the bigger players–SAP and Oracle–along with a myriad of like-minded legacy software vendors. Unless NetSuite has another video and award program up its sleeve, it has missed an opportunity to squarely attack the source of SHS.

This is unfortunate because NetSuite has attributed much its recent success to the inroads it has made penetrating the regional offices and other business units within large-scale organizations who were either fed up with their legacy enterprise applications or unwilling to go down the on-premise app path.

Unlike which has always been very clear through simple and straightforward messaging about the on-premise vendors who it is seeking to displace, NetSuite too often obsures its message about its primary competitors while trying to set itself apart from other SaaS vendors, and undercuts its effectiveness.

But, this is a nuance which does not seriously diminish the terrific job NetSuite has done with its latest marketing program. Instead, the video and award program should strengthen its position in the market, and help the rest of the SaaS/Cloud Computing community articulate the shortcomings of traditional software.

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