THINKstrategies is pleased to be a new contributor to the Future of Customer Engagement and Commerce blog hosted by SAP hybris. The website is focused on the rapidly escalating challenges of omnichannel marketing in the business-to-business (B2B) environment.

THINKstrategies is contributing its perspective regarding how the Cloud, Software-as-a-Service (SaaS), the Internet of Things (IoT) and Big Data are shaping these issues and providing new methods to capitalize on these opportunities.

Our first blogpost discussed why modern customer engagement is a numbers game. Our second blogpost examines who’s responsible for the customer experience (Hint: it’s not the CMO).