Tag: customer relationship management
As increasing digitization overtakes commerce (and virtually all industries), companies need to adjust with new technologies and new approaches.
Customers want to be able to research and make purchases on various devices and platforms (from online to in store). Companies are enlisting mobile devices, social platforms, live chat capabilities, communities, location-based technologies and e-commerce applications to create new capabilities in this digital commerce era. Creating an anytime, anywhere, omnichannel strategy has become critical for the e-commerce market.
Cloud-based customer relationship management (CRM) and the e-commerce market have been converging for some time. Although Amazon hasn’t explicitly stated that it intends to use its new Amazon Go retail service as the vehicle to offer its own CRM solution, it doesn’t take a lot of imagination to envision the company finally entering the market.
Click here to read why THINKstrategies believes Amazon may be getting ready to move into … Read More »
THINKstrategies Whitepaper Dispels the Data Security and Privacy Myths About Cloud-Based, SaaS Solutions
Despite the growing examples of organizations gaining tangible and measurable business benefits from Cloud-based, Software-as-a-Service (SaaS) solutions which THINKstrategies profiled in its recent report entitled, “Measuring the Business Benefits of Today’s Software-as-a-Service (SaaS) Solutions”, many corporate decision-makers remain apprehensive about adopting these Cloud-based services because of data privacy and security concerns.
Companies outside the U.S. are particularly concerned about using services delivered by U.S.-based providers because of the ominous language contained in the Uniting and Strengthening America by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism Act, commonly referred to as the U.S.A. Patriot Act.
This regulation appears to permit U.S. law enforcement agencies to unilaterally access private customer records stored on corporate servers worldwide if they are suspected of holding data which could pertain to terrorist threats or other criminal activity. These fears have made organizations especially hesitant to consider SaaS-based … Read More »