Tag: VARs

The New Internet of Things VARs – A Guest Commentary in Sandhill.com

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17th June

A new generation of value-added resellers (VARs) is emerging to capitalize on the rapidly expanding array of industry-specific Internet of Things (IoT) market opportunities. These companies are beginning to take generic IoT solutions and cater them to particular vertical market requirements.  Click here to read THINKstrategies’ views about the business implications of the new VARs that are capitalizing on the rapidly growing IoT market opportunities in Sandhill.com.

Can Trade Associations Be Good Channels To Market?

Posted by thinkstrategies in Uncategorized. 1 Comment

7th April

Ever since my early days as an industry analyst at IDC in the 1980s, I’ve been convinced that one of the most potent, yet under-utilized resources in the IT market are the major trade associations.

When I first looked at these associations, I thought of them as targets for research purposes. Now, I view them as a terrific channel to market.

Intacct is putting my ideas to the test by entering into a new alliance with the American Institute of Certified Public Accountants (AICPA) and its CPA2Biz subsidiary to encourage the association’s 45,000 member CPA firms and their 350,000 small and mid-sized businesses (SMBs) to adopt Software-as-a-Service (SaaS) and “cloud computing” alternatives to traditional financial applications.

Under this agreement, Intacct and CPA2Biz will co-develop a new version of Intacct’s on-demand financial management and accounting applications to specifically address the needs of CPA firms and their clients. Intacct will … Read More »

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