Can Trade Associations Be Good Channels To Market?

Posted by thinkstrategies in Uncategorized. 1 Comment

7th April

Ever since my early days as an industry analyst at IDC in the 1980s, I’ve been convinced that one of the most potent, yet under-utilized resources in the IT market are the major trade associations.

When I first looked at these associations, I thought of them as targets for research purposes. Now, I view them as a terrific channel to market.

Intacct is putting my ideas to the test by entering into a new alliance with the American Institute of Certified Public Accountants (AICPA) and its CPA2Biz subsidiary to encourage the association’s 45,000 member CPA firms and their 350,000 small and mid-sized businesses (SMBs) to adopt Software-as-a-Service (SaaS) and “cloud computing” alternatives to traditional financial applications.

Under this agreement, Intacct and CPA2Biz will co-develop a new version of Intacct’s on-demand financial management and accounting applications to specifically address the needs of CPA firms and their clients. Intacct will … Read More »

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