The 18th annual PwC CEO survey of 1,322 corporate leaders in 77 countries, conducted between September and December 2014, found an overwhelming proportion are embarking on digital transformation initiatives to respond to escalating customer demands and intensifying competitive pressures.

However, many are taking different paths to achieve their corporate objectives, and failing to recognize how their digital transformation, Internet of Things and cloud computing efforts are actually interrelated.

While the variance between these rankings could be considered insignificant, it could lead to bigger issues if the corporate executives and their underlings perceive the IoT and cloud as separate technology trends from digital transformation and mobile communications. This misconception could have serious consequences and even create fundamental flaws in a digital transformation process.

Click here to read THINKstrategies’ views in E-Commerce Times regarding why these initiatives should be coordinated and the risks associated with pursuing them in a fragmented fashion.

Digital Transformation Internet of Things IoT