Tag: Cloud marketplaces
Boom Time for Corporate Cloud Marketplaces – A E-Commerce Commentary
The growing adoption of Bring Your Own Device policies by organizations of all sizes, across nearly every industry, has enabled corporate end-users and business units to more easily acquire apps tailored to their specific work requirements.
This Bring Your Own Apps phenomenon, often referred to as the “consumerization of IT,” has sparked a new round of debate among CIOs and other corporate executives about how to balance security and compliance concerns with the need to encourage end-user productivity.
For the past few years, I’ve been suggesting that deploying corporate app stores can be an effective tactic for IT to regain control over this situation. By replicating the user experience of today’s leading app stores, enterprises can give their end-users the same kind of access to the best business applications available in the marketplace while establishing greater control over the acquisition process and … Read More »
Cloud Marketplaces Redefining Channel Relationships
A new generation of online marketplaces is making it easier for enterprises, as well as end-users, to acquire Software-as-a-Service (SaaS) applications and Cloud Computing resources on-demand. These new Cloud-based marketplaces are also redefining the types of companies that are offering SaaS and other Cloud solutions, as well as how they interact with the Cloud vendors. Click here to read my views about the rapid evolution of Cloud marketplaces in ec-bp.com. To learn more about the changing nature of channel relationships in the Cloud, join us at the Cloud Channel Summit on Monday, November 5 in Mountain View, CA.