Cloud Marketplaces Redefining Channel Relationships
A new generation of online marketplaces is making it easier for enterprises, as well as end-users, to acquire Software-as-a-Service (SaaS) applications and Cloud Computing resources on-demand. These new Cloud-based marketplaces are also redefining the types of companies that are offering SaaS and other Cloud solutions, as well as how they interact with the Cloud vendors. Click here to read my views about the rapid evolution of Cloud marketplaces in ec-bp.com. To learn more about the changing nature of channel relationships in the Cloud, join us at the Cloud Channel Summit on Monday, November 5 in Mountain View, CA.