Boom Time for Corporate Cloud Marketplaces – A E-Commerce Commentary


Posted on November 12th, by thinkstrategies in Uncategorized. Comments Off on Boom Time for Corporate Cloud Marketplaces – A E-Commerce Commentary

Boom Time for Corporate Cloud Marketplaces – A E-Commerce Commentary

The growing adoption of Bring Your Own Device policies by organizations of all sizes, across nearly every industry, has enabled corporate end-users and business units to more easily acquire apps tailored to their specific work requirements.

This Bring Your Own Apps phenomenon, often referred to as the “consumerization of IT,” has sparked a new round of debate among CIOs and other corporate executives about how to balance security and compliance concerns with the need to encourage end-user productivity.

For the past few years, I’ve been suggesting that deploying corporate app stores can be an effective tactic for IT to regain control over this situation. By replicating the user experience of today’s leading app stores, enterprises can give their end-users the same kind of access to the best business applications available in the marketplace while establishing greater control over the acquisition process and better track app utilization.

Now, companies like Salesforce.com, CA Technologies and AppDirect are recognizing the same opportunity. Click here to read my latest commentary in E-Commerce Times that provides THINKstrategies’ perspective on this trend.







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