Tag: Bank of America

How Renovatix Solutions Is Redefining SaaS Go-to-Market Strategies

Posted by thinkstrategies in Uncategorized. Comments Off on How Renovatix Solutions Is Redefining SaaS Go-to-Market Strategies

31st March

Among the strategic partnerships which THINKstrategies established in 2009, was our decision to team with Renovatix Solutions to add a new online marketplace capability to the SaaS Showplace.

Adding an online marketplace to the Showplace was a natural extension to the fundamental mission of the site of helping IT/business decision-makers identify SaaS solutions to meet their corporate objectives, and giving SaaS vendors a forum to promote their capabilities.

My decision to team with Renovatix Solutions is part of my larger vision that the go-to-market strategies of SaaS companies and developers are also evolving.

While many SaaS companies have built their initial success on a variety of direct sales techniques and affiliate marketing tactics, I believe they are now poised to start leveraging an emerging channel of enterprise companies who want to use branded online marketplaces to enhance their customer relationships and providing new levels … Read More »

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