One of the age-old challenges that has plagued the software industry, like many others, is how vendors can reach small- and mid-sized businesses with their software products. A new trend is emerging that promises to help SMBs take full advantage of cloud computing — the proliferation of easy-to-use marketplaces focusing on business-oriented SaaS apps. App store hosting companies are working with major retailers like Staples, which offers its own App Center, as well as with nonprofits that support small businesses, such as state and local chambers of commerce.

Click here to read THINKstrategies’ perspective in E-Commerce Times on this trend and its potential to unlock the key to selling SaaS to SMBs.