Tag: Spiceworks
Spiceworks Surpasses One Million Users, Celebrates Largest IT Community
3rd June
Yesterday, Spiceworks announced that its user base now exceeds one million IT professionals across nearly 200 countries. The company’s rapid growth has dispelled a number of industry myths and represents a prime example of how I’ve been suggesting the tech industry is being redefined.
Here’s a quick list of some of the myths busted by Spiceworks’ success,
Ad-based, free services don’t work in the business-to-business (B2B) market,
IT professionals are not willing to use ad-based, freemium services to satisfy their day-to-day management needs, and
IT professionals are too concerned about the security issues associated with social networking to join an online community like Facebook.
Welcome, to Spiceworks — an ad-based, freemium service aimed at IT professionals which not only gives them access to a solid set of management tools, but also gives them the benefit of sharing information and insight with their peers through a Facebook-like … Read More »
Spiceworks Proving Ad-Supported SaaS Can Succeed
14th January
Many people confuse Software-as-a-Service (SaaS) with ad-supported online services.
They are independent ideas, but can be combined to quickly entice potential customers to try a web-based service without making a financial commitment.
In most cases, the vendor’s goal is to convert as many of these free trial users into paying customers as quickly as possible. Given the challenges associated with this conversion process in nearly every segment of the cyberworld, it isn’t surprising that most SaaS industry observers question the viability of using this tactic in the B2B market, especially among SaaS solutions geared toward IT managers.
Spiceworks is proving the cynics wrong.
The company offers web-based network monitoring tools for corporate IT and managed service providers (MSPs). Users can sign up for free if they don’t mind ads intermixed with their online tools. They can subscribe to a more full-featured, ad-free service if they prefer. Many of … Read More »