Anyone who has been in the Software-as-a-Service (SaaS) business for a while is well-aware that this model has a fundamental impact on every aspect of the software business. However, a growing number of established independent software vendors (ISVs) are just beginning to venture down this path and are confronting these painful realities for the first time.

Most ISVs are fixated on how SaaS changes the architecture of their applications and impacts their revenue streams. These are big issues, but SaaS disrupts traditional sales and support models as well. I had an opportunity to attend two events in the Boston area last week that addressed these two issues.

The first was a roundtable session hosted by The First Wednesday Group, an organization focused on software support issues, which examined the unique support challenges of SaaS. The session was led by Renee Bochman, Vice President of Support Services at Axeda, a provider … Read More »