We may be in the midst of Winter in New England, but I’m already training for the two-day, 163 mile Pan-Mass Challenge (PMC) bike-a-thon ride this Summer to raise money for Boston’s Dana Farber Institute research and treatment services to help children with cancer.
This year’s PMC ride August 2-3 is expected to attract over 5500 riders and more than 2200 volunteers seeking to raise over $40 million for the Jimmy Fund and the Dana-Farber Institute. Click here to read about the personal reasons I’m a part of this unique fundraising event and setting a goal to raise $6500 or more for this great cause. All the donations are tax deductible and 100% will go to Dana-Farber Cancer Institute.
Once again, I’m riding with “Team Kermit” for the Jared Branfman Sunflowers For Life Fund For Pediatric Brain And Spinal Cancer Research. Click here to read about this terrific group and the story … Read More »
I’ve just completed my sixth annual, 163 mile Pan-Mass Challenge (PMC) bicycle ride for the Dana Farber Institute and the Jimmy Fund fight against cancer, and I want to thank eveyone who supported my ride and this terrific cause!
This year’s bicycle ride attracted over 5400 riders and 2200 volunteers, and hopes to raise over $36 million in contributions to the Jimmy Fund for the Dana-Farber Cancer Institute for cancer research and treatment.
Despite the challenges of riding from Wellesley to Provincetown, MA in over 90 degree heat and humidity, it was a tremendously rewarding experience.
Once again, I rode as a part of Team Kermit, a group of riders who are raising funds for the Jared Branfman Sunflowers For Life Fund For Pediatric Brain And Spinal Cancer Research at the Dana Farber Cancer Institute. We rode with a Kermit the Frog doll … Read More »
Nothing sells the value of a product or service better than demonstrating its utility in the context of a popular social cause. This marketing tactic not only illustrates the functional capabilities of the product or service, but also helps the vendor build goodwill in the marketplace.
This isn’t a new idea. Companies have been giving away their products and services in support of popular causes for years.
Now, the ‘on-demand’ and ‘cloud computing’ industries are using this marketing technique to illustrate how their solutions can be utilized in real-world situations. One of the most prominent examples is Salesforce.com’s 1/1/1 model which dedicates 1% of the company’s employee time, software licenses and corporate equity to social causes, including nonprofit agencies.
The most recent example to cross my radar-screen was Axeda’s “Where’s Leslie?” promotional campaign in association with this past weekend’s Pan Mass Challenge (PMC) bikeathon.
Many … Read More »