Redesigning Products and Services for the Internet of Things – A Guest Commentary in E-Commerce Times
Nearly everyone agrees the Internet of Things will create unprecedented business opportunities that will dramatically change the way almost every industry operates. There is also universal agreement that the IoT will force organizations to rethink the fundamental nature of their products and services.
One company that has become a leader in the rapidly evolving IoT market and is bravely facing the challenges associated with the transformation process is PTC. It has recognized that a different type of product and service design process is required to fulfill the promise of IoT.
Click here to read THINKstrategies’ perspectives regarding the industry implications of PTC’s aggressive initiatives to capitalize on the IoT marketplace in E-Commerce Times.
The increasing attention and accelerating innovation in the ‘Internet of Things’ (IoT) marketplace was clearly on display at the Axeda Connexion 2014 conference May 6-7 in Boston. The event brought together over 600 attendees from more than 150 companies worldwide to share perspectives and best practices regarding how to capitalize on the rapidly expanding consumer and commercial opportunities created by the IoT.
Axeda has been at the forefront of the IoT movement as a pioneer of the previous generation of machine-to-machine (M2M) technology. In the same way the vision of the ‘connected world’ has expanded from connected devices and systems to a broader set of connected objects and services, Axeda’s mission and product portfolio has also widened.
Over the past few years, Axeda has broadened its focus from helping its customers and partners more easily connect remote objects, devices, systems and services … Read More »
One of the geographic regions asserting itself as an epicenter of technology innovation focused on the rapidly evolving Internet of Things is the Boston area. To bring greater attention to the widening array of area companies pursuing new business opportunities in the IoT market, the region recently hosted a series of IoT events, anchored by Axeda’s annual Connexion conference. I’ve spent the past dozen years flying from Boston to the San Francisco Bay Area on a regular basis to participate in industry events focused on Software-as-a-Service (SaaS) and Cloud computing. I’ve often lamented that the Bay State couldn’t match the Bay Area when it comes to gathering together to share ideas and showcase new innovations. I’m excited to see the Boston climate change. Read THINKstrategies’ views about the industry implications of this change in E-Commerce Times.
Axeda, Dyn and SafeNet to Sponsor and Speak at Connected Cloud Summit Focused on Internet of Things Marketplace, September 18 in Boston
Axeda, Dyn and SafeNet are the latest companies to sponsor and speak at the 2014 Connected Cloud Summit, hosted by THINKstrategies and the Cloud Computing Showplace, which will bring together key executives from across a variety of industries to discuss the unprecedented business opportunities being created by the rapidly growing ‘Internet of Things’ (IoT) marketplace. The Summit will take place on Thursday, September 18 in Boston, MA.
These companies join Oracle Corporation which is a Marquee Sponsor of the Summit. Key executives from the companies will also join Peter Utzschneider, Oracle’s VP of Product Management, who will kickoff the Summit with a keynote presentation that will examine how enterprises and software vendors are working together to capitalize on the new IoT market opportunities and address key technology challenges.
The full-day, Connected Cloud Summit executive forum will examine how the Cloud is enabling enterprises to leverage an expanding … Read More »
Nothing sells the value of a product or service better than demonstrating its utility in the context of a popular social cause. This marketing tactic not only illustrates the functional capabilities of the product or service, but also helps the vendor build goodwill in the marketplace.
This isn’t a new idea. Companies have been giving away their products and services in support of popular causes for years.
Now, the ‘on-demand’ and ‘cloud computing’ industries are using this marketing technique to illustrate how their solutions can be utilized in real-world situations. One of the most prominent examples is Salesforce.com’s 1/1/1 model which dedicates 1% of the company’s employee time, software licenses and corporate equity to social causes, including nonprofit agencies.
The most recent example to cross my radar-screen was Axeda’s “Where’s Leslie?” promotional campaign in association with this past weekend’s Pan Mass Challenge (PMC) bikeathon.
Many … Read More »