I received a message today from Khalid Noor Mohammed, a consultant based in Saudi Arabia, not only complementing me on my commentaries regarding Software-as-a-Service (SaaS), but also sharing two links of his discussion on Saudi TV regarding the concept of SaaS and its business benefits,

• Khalid Noor Mohammed on SaaS (Part 1)
• Khalid Noor Mohammed on SaaS (Part 2)

Khalid’s videos got me thinking about the power of video to simplify complex concepts and make them easier for non-technical people to comprehend. This is especially important with relatively intangible ideas like SaaS, and even more so with ‘cloud computing’.

Here are a couple of other videos which I’ve found which do a terrific job of explaining these ideas,

• http://www.youtube.com/watch?v=kGUPSvswmY0
• http://www.youtube.com/watch?v=QJncFirhjPg

While these videos may seem trivial to many IT professionals ensconsced in SaaS and cloud computing on a daily basis, I believe that videos are increasingly useful marketing tools for business executives and end-users who are unfamiliar with or even perplexed by these technological developments.

For example, as I mentioned in my previous post, the sales team I spoke to this week which is preparing to sell a new array of SaaS services were very confused about the definitions and differences between ASPs, SaaS and cloud computing. While I did my best to clarify each of these concepts, I’m sure they and other salespeople, as well as corporate decision-makers, could benefit from videos which simplify these technology trends.

Of course, there is the added element of distributing these videos via the Web which permits the concepts of SaaS and cloud computing to quickly spread across geographic borders, as Khalid’s videos clearly demonstrate.

Let me know if there are more videos which you recommend re: SaaS, cloud computing, managed services and other on-demand solutions.

cloud computing SaaS Software-as-a-Service