Tag: Software monetization
A year ago, Vanson Bourne conducted a survey on behalf of Gemalto of independent software vendors (ISVs) executives about their software licensing challenges that discovered a majority of ISVs were dealing with an escalating assortment of organizational issues monitoring and monetizing their software capabilities. As many of these ISVs move to the cloud and Software-as-a-Service (SaaS) delivery models, they are facing even greater obstacles achieving their business objectives.
Corporations and consumers alike are no longer interested in acquiring on-premise or even downloaded software. They prefer on-demand, subscription or usage-based consumption alternatives that require ISVs to pursue new software design and monetization approaches. As a consequence, the Vanson Bourne survey found approximately nine in ten ISV respondents admit that their organization is experiencing challenges with their software licensing (91%) and their software packaging/bundling (88%).
Click here to read THINKstrategies’ perspectives in E-Commerce Times … Read More »
The Internet of Things (IoT) is growing rapidly, but most companies are still struggling to determine how to make money in this new marketplace. IoT monetization management solutions not only measure the activity associated with the connected things being monitored, but also collect valuable information. The data analytics engine underlying the monetization solutions can help decision makers figure out how to properly package, price and even position their IoT deployments to generate new revenue and uncover greater profits. Click here to read our views in E-Commerce Times.
The ability to embed increasingly powerful software into sensors, networks and systems that collect, collate, analyze and share data being generated from the rapidly growing Internet of Things (IoT) is creating the need for a new set of rules for software licensing, entitlement management and IP protection. Click here to read why THINKstrategies believes a new approach to software licensing is essential in the IoT environment. You can also learn more about this issue from SafeNet and other industry leaders by attending the Connected Cloud Summit on Thursday, September 18 in Boston. Click here to learn more about this event.