Tag: CEM

Capitalizing on Cloud-Based Customer Engagement Management – A Guest Commentary in Internet Evolution

Posted by thinkstrategies in Uncategorized. Comments Off on Capitalizing on Cloud-Based Customer Engagement Management – A Guest Commentary in Internet Evolution

18th February

Anyone involved in web presence knows it is imperative to engage customers in order to gain their attention and win their business. Yet, most companies grapple with many moving parts in order to execute on this business imperative. Customers have more product and service choices than ever — and less reason to be loyal to their suppliers and service providers.

As a result, they increasingly make purchase decisions based on how engaging they find a supplier’s products and services, and their ease of access. In response to these trends, IBM’s Institute for Business Value 2010 “From Social Media to Social CRM” survey found 88 percent of CEOs said their most important priority for the next five years was to be closer to customers. Given the lower barriers to entry in nearly every industry, this priority is certainly understandable.

Click here to read THINKstrategies’ … Read More »

The Latest from THINK IT Services Blog

THINK IT Services Blog examines the business implications of the latest developments in the technology services market ranging from Cloud Computing and Software-as-a-Service (SaaS) to Managed Services and other forms of 'On-Demand' services.

Tercera eBook and Webinar Identify Key Characteristics of Third Wave Cloud Consulting Leaders

Earlier this month, I had the privilege of presenting the key findings of a new ebook that I produced with Chris Barbin, the CEO/Founder...

Tercera Launches to Fund Third Wave of Cloud Consultancies

I’m pleased to be one of the initial advisors of a new venture capital and advisory services firm focused on the ‘third wave’ of...

Reshaping the Software and Services Marketplace – A Guest Commentary in E-Commerce Times

In the old information technology (IT) world, systems integration and consulting companies flourished, helping enterprises of all sizes across nearly every industry pull together...