Capitalizing on Cloud-Based Customer Engagement Management – A Guest Commentary in Internet Evolution


Posted on February 18th, by thinkstrategies in Uncategorized. Comments Off on Capitalizing on Cloud-Based Customer Engagement Management – A Guest Commentary in Internet Evolution

Capitalizing on Cloud-Based Customer Engagement Management – A Guest Commentary in Internet Evolution

Anyone involved in web presence knows it is imperative to engage customers in order to gain their attention and win their business. Yet, most companies grapple with many moving parts in order to execute on this business imperative. Customers have more product and service choices than ever — and less reason to be loyal to their suppliers and service providers.

As a result, they increasingly make purchase decisions based on how engaging they find a supplier’s products and services, and their ease of access. In response to these trends, IBM’s Institute for Business Value 2010 “From Social Media to Social CRM” survey found 88 percent of CEOs said their most important priority for the next five years was to be closer to customers. Given the lower barriers to entry in nearly every industry, this priority is certainly understandable.

Click here to read THINKstrategies’ perspectives regarding these trends and how organizations should respond to them in our latest guest blogpost on Internet Evolution.

 

 







The Latest from THINK IT Services Blog

THINK IT Services Blog examines the business implications of the latest developments in the technology services market ranging from Cloud Computing and Software-as-a-Service (SaaS) to Managed Services and other forms of 'On-Demand' services.

Reshaping the Software and Services Marketplace – A Guest Commentary in E-Commerce Times

In the old information technology (IT) world, systems integration and consulting companies flourished, helping enterprises of all sizes across nearly every industry pull together...

Catalant Profile and Perspectives Regarding Cloud and SaaS

Over the past year, I’ve had the privilege of becoming affiliated with the rapidly growing Catalant expert network which has enabled me to extend...

Yooz Wins Best of SaaS Showplace (BoSS) Award
Cloud Service Intelligently Streamlines the Accounts Payable (AP) Workflow Process

THINKstrategies announced today that Yooz has been named a winner of the Best of SaaS...