Last week, NetSuite announced that it was finally ready to enter the public market with an Initial Public Offering (IPO), and this week two other Software-as-a-Service (SaaS) oriented players found a private exit via acquisitions.

The NetSuite acquisition had been highly anticipated and is another indication of the growing support of the SaaS model within the investment community. NetSuite’s S-1 shows that the company is experiencing strong growth while also reducing the proportion of its revenues being spent on software development, sales and marketing. Although NetSuite isn’t a rocket-ship like Salesforce.com, it has established a broad enough customer base and is gaining sufficient momentum to disprove any lingering misconceptions that SaaS can’t satisfy businesses’ back-office or financial management needs.

A successful IPO by NetSuite, combined with growing receptivity to IPOs in general within the investment community, will widen the door for other … Read More »

Last week, I had the opportunity to return to Dublin, Ireland, to participate in the second Software-as-a-Service (SaaS) Summit which I’ve helped Enterprise Ireland (EI), the country’s economic development agency, organize and moderate in the past nine months.

After a very successful launch of this symposium series in October with the first SaaS Summit, decided to host another round. The goal of our first session in the Fall was to educate Irish companies and entrepreneurs about the opportunities in the SaaS market. Our objective last week was to make them aware of the major challenges and offer steps to success, especially for those local companies seeking to penetrate the U.S. market.

In addition to identifying and recruiting each of the Summit speakers, I also had the privilege of kicking off the day with a keynote presentation summarizing the state of the SaaS … Read More »

This week’s NetworkWorld includes an article about SpiceWorks’ new, free, desktop management solution. The on-demand service enables IT professionals to manage up to 250 devices. The company claims the free solution includes discover, inventory, monitoring, tracking, reporting and remote hardware and software problem resolution capabilities.

Giving away free IT/network management solutions isn’t a new idea. This is the same thing a company called VitalSigns did in the application performance management space a decade ago to penetrate the market before the company I was a part of, International Network Services (INS), acquired it to enhance our network performance management service called EnterprisePRO.

More recently, Klir Technologies has been using this same strategy to penetrate the market with its on-demand network performance management solution.

The broader trend is that IT professionals are becoming increasingly receptive to Software-as-a-Service (SaaS) and managed service ‘out-tasking’ alternatives to traditional … Read More »

With last week’s announcement of a private equity buyout of major computer hardware and software distributor, CDW, speculation is escalating about where this new influx of investors will strike next within the information technology (IT) industry.

The CDW deal comes two weeks after computer and database services provider Acxiom Corp. agreed to be bought by Silver Lake Partners and ValueAct Capital Partners LP for about $2.24 billion. Now, some see Dell as a likely buyout candidate, others are speculating about whether computer chip software design vendor Cadence will ‘go private’.

I think a series of private equity deals will be aimed at a wide array of publicly-traded, incumbent software vendors (ISVs) in the coming months. These ISVs will boast a significant installed base of customers, but will also be facing significant challenges keeping pace with the Software-as-a-Service (SaaS) movement. I also believe … Read More »

In its continuing effort to outpace its competition, Salesforce.com unveiled a new “SOA as a service” strategy today.

This is the company’s latest attempt to extend its footprint across the software landscape and increase its relevance to a wider population of users, developers and partners. This move also offers another clue for how established independent (read: incumbent) software vendors (ISVs) can better position themselves in the rapidly evolving Software-as-a-Service (SaaS) market.

(By coincidence, IBM kicked off its IMPACT 2007 user conference today by spotlighting its software and services aimed at the $160 billion SOA opportunity.)

Service-oriented architecture (SOA) has become a popular software development framework aimed at making applications more responsive to business requirements. Although the hype regarding the benefits and market acceptance of SOA far exceeds the reality, there is little debate that the proper implementation of SOA can generate meaningful returns … Read More »

The findings of a 2006 survey recently released by Gartner has brought renewed attention to the fundamental shortcomings of today’s major network/system management (NSM) platforms from companies such as IBM, HP, CA and BMC.

The survey found that 40% gave their NSM vendors a mediocre “C” and nearly 30% of the respondents gave their vendors a “D” because of their frustrations with the costs and hassles involved in deploying and administering the vendors’ platforms.

These frustrations aren’t news. When I was the director of strategic marketing at International Network Services (INS), we were the first company to rollout a network performance management software service on a subscription pricing basis in response to these same frustrations. Our EnterprisePRO solution was unveiled in 1996, prior to the advent of the managed service provider (MSP) and application service provider (ASP) ideas.

Unfortunately, although there were plenty … Read More »

In my most recent THINKstrategies Update newsletter, I stated that the winners in the increasingly competitive Software-as-a-Service (SaaS) and Managed Services markets will be the companies who own the trust of the customer. In that newsletter, I highlighted some of THINKstrategies’ latest publications which spotlight innovative approaches to building trust in both markets.

Yesterday, Intacct Corporation asserted itself as a leader in the trust-building business by unveiling a new “Buy with Confidence” program aimed at assuring the success of customers using its on-demand financial management solution.

Under Intacct’s new program, the company is committing to deliver the following levels of service to its customer:

1. Service Availability: Intacct is guaranteeing 99.8% service availability. If it fails to achieve its goal, it will provide a AvailabilityPlus subscription credit of 10% of the customer’s subscription fee for each percentage point below the service level goal, … Read More »

The Software-as-a-Service (SaaS) movement is rapidly becoming mainstream as organizations of all sizes adopt on-demand services to address various unmet needs or to replace their legacy applications.

The rising acceptance and adoption of SaaS represents a watershed opportunity for new and established independent software vendors (ISVs). But, THINKstrategies has discovered that it is also creating serious challenges for some SaaS companies who are letting escalating competition pressure them into compromising on the fundamental principles of the SaaS delivery model.

Today’s SaaS challenges do not involve the past concerns about the reliability, security or scalability of on-demand solutions. Despite occasional service disruptions, SaaS vendors have proven to be far more reliable than most internal IT departments. They have also been able to avoid security problems which continue to plague enterprises relying on traditional on-premise software. The scalability of on-demand applications has also … Read More »

Microsoft today unveiled a new SaaS Incubation Center Program to help independent software vendors (ISVs) adopt the Software as a Service (SaaS) delivery model. Microsoft’s new program will provide ISVs with business and technical consulting services, a hosting channel to market, and incentive discounts to Microsoft’s enabling technology.

Not long ago, the incubator idea seemed to be a distant memory associated with the demise of the dot.com era. But, with the advent of a new surge of Web 2.0 opportunities, the incubator concept has also been reborn.

Microsoft isn’t the first to launch an incubation program in the SaaS space. OpSource, Salesforce.com, and others have created their own programs. What sets Microsoft’s program apart from the others is how it is attempting to link ISVs with hosting companies as a channel to market.

For the ISVs, this will give them a wider assortment … Read More »

Salesforce.com today announced its latest acquisition and newest extension to its Apex platform and on-demand service capabilities aimed at applying Web 2.0 tools and best practices to the age-old issue of knowledge management in corporate environments.

This represents a bold move which will not only expand the population of end-users who can benefit from Salesforce.com’s solutions, but will also raise some new questions for its partners who are trying to determine how to successfully dance with the Software-as-a-Service (SaaS) industry’s 800 pound gorilla.

Today’s announcement unveiled Salesforce.com Apex Content and Salesforce ContentExchange which are intended to help organizations better manage their documents and unstructured data within their existing Salesforce CRM applications.

Salesforce.com is promising that Apex Content will be offer a content management platform for unstructured data sources such as office documents, HTML, video/audio files and email. It will also enable developers to … Read More »