Extending the Value of Hosting Services
I had the privilege of being a columnist for the Web Hosting Industry Review (WHIR) for nearly three years from its inception in 2004 to mid-2007. (Click here to read these columns.) During that time only a handful of hosting companies saw the potential of the rapidly evolving Software-as-a-Service (SaaS).
The majority of those hosting companies who saw the SaaS market opportunity primarily focused on pushing their managed services and co-location capabilities. OpSource was the first to recognize a broader set of business opportunities and became a thought-leader in the industry offering a wider array of services, augmented by set of third-party technologies.
Other hosting companies may have been generating greater revenues from independent software vendors (ISVs), but didn’t pursue the broader array of business opportunities associated with SaaS. As a result, OpSource won the lion share of industry attention and ‘mindshare’.
Now … Read More »
Microsoft Rolls Out New SaaS Incubator Program Aimed At Building Channel Opportunities
Microsoft today unveiled a new SaaS Incubation Center Program to help independent software vendors (ISVs) adopt the Software as a Service (SaaS) delivery model. Microsoft’s new program will provide ISVs with business and technical consulting services, a hosting channel to market, and incentive discounts to Microsoft’s enabling technology.
Not long ago, the incubator idea seemed to be a distant memory associated with the demise of the dot.com era. But, with the advent of a new surge of Web 2.0 opportunities, the incubator concept has also been reborn.
Microsoft isn’t the first to launch an incubation program in the SaaS space. OpSource, Salesforce.com, and others have created their own programs. What sets Microsoft’s program apart from the others is how it is attempting to link ISVs with hosting companies as a channel to market.
For the ISVs, this will give them a wider assortment … Read More »
Scanning the SaaS Marketplace
Although any of the following news items could warrant an entire posting to delve into their individual implications, time only permits a quick assessment at this stage. Contact me if you’d like to discuss them in greater depth.
Salesforce.com’s Winter ’07 Extravaganza: Once again Salesforce.com (SFDC) has exceeded expectations. The company had promised to release its new Apex development toolkit at this time, but at its Winter ‘O7 event SFDC added a few more features and new initiatives to extend its leadership in the Software-as-a-Service (SaaS) market.
The Apex now permits customers and developers to more easily and extensively customize the SFDC user interface and reconfigure the on-demand application templates. The new development toolkit also permits extended data model customization and workflow modifications.
AppExchange is being expanded to focus on vertical market applications. Building on its tremendous first-year success focused primarily on horizontal … Read More »