At its core, the fundamental value proposition of Software-as-a-Service (SaaS) is risk management because it promises to enable companies to better manage resources, focus on core capabilities and minimize the cost of extensive IT infrastructures.

But anecdotal evidence suggests that many potential buyers believe SaaS entails other forms of risk – and that this belief often stalls purchase decisions, especially among C-suite executives.

Grant Thornton is eager to test, measure, clarify and perhaps erase perceptions that challenge greater business adoption of SaaS solutions by conducting an industry survey to see how these risks are impacting SaaS success.

THINKstrategies is pleased to be supporting Grant Thornton’s SaaS Business Sector Risk Management Survey, and would like to encourage SaaS, other independent software vendors (ISVs) and as well as those who are involved with the delivery of SaaS solutions to participate in this research project.

Grant Thornton’s goal is to generate and distribute meaningful survey findings which will be useful to both SaaS providers, as well as current and prospective customers, including business executives at the highest levels of their companies.

Click here to participate in the survey and Grant Thornton promises,

• The survey takes no more than 10-15 minutes to complete.
• Participants will be among the first to receive quantitative intelligence on the perceived risks of SaaS services.
• Participants will also receive additional qualitative and strategic analysis from SaaS specialists working with Grant Thornton. 

If you are interested in participating in this research project, please complete the survey by Wednesday, November 24. 

Contact Ralph Nefdt, Grant Thornton’s National Software Sector leader, at Ralph.Nefdt@gt.com or 415.365.5452, if you have questions regarding the survey.

You can also contact us at jkaplan@thinkstrategies.com, if you’d like to explore ways your company can leverage THINKstrategies’ services to conduct similar research or to achieve your business objectives.

Grant Thornton SaaS Software-as-a-Service