THINKstrategies announced today that Totango has been named the winner of the Best of SaaS Showplace (BoSS) Awards. This program is aimed at promoting the measurable business benefits delivered by today’s Software-as-a-Service (SaaS) solutions.

The BoSS Awards are part of an ongoing THINKstrategies Cloud Computing Showplace campaign to recognize SaaS companies producing tangible business benefits for specific user organizations. These benefits can include increased sales, lower costs, higher customer satisfaction, faster operations and greater profitability.

Totango is a provider of an online customer engagement platform for cloud businesses. It offers a customer engagement database that combines real time streams of user actions, plus customer information from other sources such as CRM and social networks. Totango also allows you to create customer segments in real-time based user actions and then target sales and marketing (drip) campaigns to these segments to improve user onboarding, free trial … Read More »