The latest Amazon Web Services (AWS) outage has generated a new round of debate regarding the reliability of cloud services.

Yet, AWS’s growth hasn’t slowed. Instead, a growing number of large and small organizations are using AWS offerings because of the measurable business benefits they can attain.

Read THINKstrategies’ views in SearchAWS about why enterprises will continue to rely on AWS despite the occasional disruption.

The proliferation of cloud services has created a double-edged sword. The stream of new cloud alternatives has produced a buyers’ market, characterized by intensifying price competition. But it has also made it more difficult for IT and corporate decision makers to determine which cloud offerings are best suited to meet their particular business and technological requirements.

Just as it is impossible to get your arms around a cloud because it is an intangible and constantly changing thing, it is equally challenging for some to grasp cloud computing.

Click here to read THINKstrategies’ latest commentary in SearchAWS about how the changing definition of ‘cloud computing’ is creating new market opportunities for some and greater confusion for others.

Technology moves quickly, but often it moves too quickly for IT teams to keep pace. One of the fundamental dilemmas of technological innovation is a lack of skilled IT pros available to capitalize on new opportunities.

Overcoming the shortage of trained tech professionals is critical to the success of a new technological wave such as cloud computing.

And as public cloud use rises, AWS is ensuring there are legions of trained technicians ready to capitalize on its services.

Click here to read THINKstrategies’ views in SearchAWS about the impact of Amazon Web Services’ (AWS) new Educate program on the Cloud marketplace and how the new program follows the model for success created during past technology waves.

Although cloud services in general and Amazon Web Services in particular are growing at unprecedented rates, periodic service failures continue to disrupt users’ operations and raise questions about the best way to mitigate the risks created by these outages. Click here to read THINKstrategies’ suggestions in SearchAWS about how your organization can reduce the chances of becoming victimized by Cloud service disruptions.

The unprecedented power of today’s cloud services is making the futuristic idea of a connected world more tangible and economically feasible. Technology companies and other businesses are promoting the potential benefits of the Internet of Things (IoT), hailing a new generation of connected devices and remote sensors. Indeed, the cloud enables organizations of all sizes across nearly every industry to launch IoT initiatives and fulfill their IoT vision. Click here to read THINKstrategies’ perspective about Amazon Web Services’ (AWS) impact on the growth of the IoT marketplace in SearchAWS.