Computer and software companies have been battling for the hearts and minds of students for decades, and now school administrators are becoming the target of smart Software as a Service and cloud computing service providers. SchoolDude’s story is an example of SaaS’ deepening penetration into vertical markets. It also demonstrates how smart SaaS companies can capitalize on the data they collect to provide benchmarks and KPIs that offer greater value to their customers. These companies are also gaining the attention and financial backing of a growing number of private equity firms, like Warburg Pincus, seeking to move into the SaaS/cloud marketplace. Click here to read THINKstrategies’ views on these important trends in E-Commerce Times.