Redefining the Vendor-Customer Relationship in the IoT – A Guest Commentary in E-Commerce Times
The advent of a brave new world of connected products and services in the Internet of Things (IOT) is forcing organizations of all sizes across nearly every industry to reconsider how they will interact with their customers in the future.
As a consequence, a growing number of companies are thinking about how they have to redefine their businesses to better serve their customers going forward.
These ideas were showcased at the recent PTC LiveWorx conference in Boston. The event drew approximately 5,000 attendees from a wide array of enterprises worldwide to demonstrate how previously standalone technologies and applications now are converging to enable the idea of IoT to become a reality.
Click here to read THINKstrategies’ views in E-Commerce Times regarding how building connected products is becoming an essential strategy for restructuring the vendor-customer relationship in the IoT.