Dell’s announcement today of a new EqualLogic PS6000 series of storage arrays might appear to be a straightforward attempt to elevate the company’s stature in enterprise data centers. But, I think the company has an opportunity to aim higher than that.

Dell has always been about providing better computers at a lower price by finding economies at every stage of the development and delivery supply-chain. Some call this commoditizing markets. Others see it disintermediating the channel. Anyway you look at it, from its inception, Dell has been in the business of redefining and disrupting the way the computer industry operates.

Dell helped to bring PCs and laptops to the masses via direct online sales. It made it easy for companies to acquire servers in the same fashion. Now, Dell is setting its sites on transforming the way companies operate their data centers by leveraging … Read More »