Today’s rejuvenated Cloud-based customer relationship management (CRM) solutions are nothing more than glorified Web-based customer records management systems unless they are properly integrated with back-end systems to ensure that customers get the products and services they expect.
This is especially critical in a brave new world in which the Internet of Things (IoT) will expand exponentially the ways companies are expected to engage with their customers.
In an era in which customer loyalty is a fleeting commodity and customer churn is intolerable, it isn’t too soon to think about the next Software-as-a-Service (SaaS) wave.
THINKstrategies believes Customer Lifetime Value Management (CLVM) in the Cloud inevitably will supplant the market focus on CRM to ensure a seamless customer journey.
Click here to read our views in E-Commerce Times about why it is imperative for corporate decision-makers to take a more holistic approach … Read More »