Tag: Cloud-washing


Complicating the Cloud – A Guest Commentary in E-Commerce Times

Posted by thinkstrategies in Uncategorized. Comments Off on Complicating the Cloud – A Guest Commentary in E-Commerce Times

15th March

Although I’ve been a proponent of the business benefits of migrating to the “cloud” since before the term was popularized by today’s market leaders, I have to admit that the cloud industry is doing a great job of making it increasingly difficult for CIOs and other corporate decision makers to feel confident about making the move.

The success of the leading cloud vendors has proven their Software as a Service, Platform as a Service and Infrastructure as a Service solutions actually can deliver tangible and measurable business benefits. These cloud companies are leading a growing army of corporate converts who want to take advantage of the business benefits the cloud companies promise — but aren’t sure where to start or how to achieve their objectives.

Click here to read THINKstrategies’ perspectives regarding the market implications of this trend in E-Commerce Times.






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