While cloud-based CRM tools are making inroads in bridging data silos, CRM systems on their own can’t bridge the gap and meet the challenge of pulling all the pieces together from various data sources to create a 360-degree view of the customer.

Despite the promise of cloud-based CRM tools, maximizing their value in an increasingly fragmented market has become a daunting task. A new generation of niche tools are becoming more necessary to solve data management challenges.

Click here to read THINKstrategies’ perspectives in SearchCRM regarding these issues and learn how Azuqua is positioning itself to be the latest company to attack this problem.